Dome Keeper, an unusual combination of roguelike and mining genres, has grossed $1 million at launch. Here is how the Raw Fury-published indie game became profitable.

Mike Rose, head of indie publisher No More Robots, has opened up about the region-swap issue where people change regions in digital storefronts in search of cheaper game prices. Here is how it affected the company’s already successful zoo sim Let’s Build a Zoo.

CAPY studio director Joel Burgess has shared seven basic rules for video game discounts. Some of these tips seem obvious, but it is always better to know what works and what doesn’t best beforehand.

A great trailer is essential for marketing a game and getting people hooked, especially when it is the first thing the player sees on platforms like Steam. However, a lot of indie developers make common mistakes that can negatively impact wishlists and other metrics.

Getting people hooked on your game prior to its release is the key to success. Here is how the first DLC for The Riftbreaker sold almost twice as much as the base game at launch.

Some say a game can’t become a commercial hit without a good publisher, while others claim that developers can survive and break through without signing “predatory contracts.” Here is what different industry professionals think about this age-old problem.

It is obvious that games must have great gameplay to attract players. However, eye-catching capsule art is equally or sometimes even more important than other elements in terms of marketing. It is also one of the key things that streamers look at when they decide to cover a game.

New Blood CEO Dave Oshry recently shared wishlist numbers for the team’s upcoming game Gloomwood, which performed great during the latest Steam demo fest. Here is what others can learn from this data.

Indie developer and Flippfly co-founder Aaron San Filippo has asked his 15-year-old daughter to run the studio’s TikTok account. It was a really good move, resulting in a spike in daily wishlist additions for his upcoming game Whisker Squadron.

V Rising is a vampire survival game, which peaked at 150k concurrent players on Steam and sold 1 million copies in just one week. Stunlock Studios has now opened up about factors that contributed to the game’s rapid success.

Game marketing consultant Chris Zukowski has shared a deep analysis on genres that Steam users love to play. Based on this data, it is hard for an indie developer to make a profitable platformer unless it is mixed with other genres like metroidvania or roguelike.

Game marketing consultant Chris Zukowski has analyzed genres of indie games on Steam. It turned out that titles with NSFW content is a tag with the most number of releases, but roguelike deckbuilders sell the best on average.

Affogata has opened up about its platform for gathering and analyzing player feedback. Here’s how this data helped one company with its game’s launch and post-launch optimization.

When it comes to scaling, you can’t just follow your gut. It’s essential to plan UA campaign scaling strategically and in advance. Sometimes even data from one platform isn’t enough for making a concrete decision and you need to collect as much data as possible. Scaling is never easy, but when you have a strategy, it is much more efficient.

Is there any correlation between the type of audience that plays a certain game and the word length of Steam reviews? GameDiscoverCo founder Simon Carless has highlighted this connection by comparing four games of different categories.

When is the best time to announce a game on Steam? Indie developer Aaron San Filippo has tried to answer this question and explain why presenting your project to the public too early might be a bad idea.

Game marketing consultant Chris Zukowski has explained why the first 10 reviews a game gets on Steam are the most important. This is a key number, which can significantly boost a project’s visibility.

MY.GAMES Business Development Manager Dmitriy Byshonkov has shared some insights for international developers on how to sell and market video games in Russia. He detailed the importance of localization, regional pricing, and local marketing channels.

Neko Ghost, Jump! has generated more than 17,000 wishlists on Steam. The game, however, only sold 100 copies on day 1. Developer Victor Burgos tried to figure out the reasons for the failed launch.