Analysts unveiled a new forecast on the possible aftermath of Apple’s changes in its IDFA privacy rules. This year, the in-app ad market on iOS may see a 17% drop in the value.

As part of WN Dev Contest, we are discussing the industry with the jury members. In this installment, we catch up with Roman Zhikharev, QA Director at G-Core Labs.

2020 has changed not only how games are made, but also how publishers find them. Previously, pitches were mostly made at large events in person. Now that this is off the table, canvassing for devs is very different. Bobby Wertheim, director of content at SEGA Searchlight, discusses the new realities of networking at WN Winter’21.

How many games use in-app ads? How to estimate your game’s potential daily ad revenue? How to design ads into your game?

Orly Tsesis, Publisher Solutions Manager, CEE & Israel at Facebook Audience Network, explains how to transition your game to a hybrid monetization model and why now is the best time to do it.

Orly Tsesis, Publisher Solutions Manager, CEE & Israel at Facebook Audience Network

89% of top games worldwide had an ad platform SDK installed by the end of 2019.

How to effectively pitch your game to publishers? Here are some tips from Elena Lobova, founder of consulting platform ACHIEVERS HUB.

The marketing company Soomla revealed how much Ad LTV varies depending on the region, the advertising network, the OS version, as well as the brand and model of the mobile device.

Over one billion game enthusiasts are women, according to Newzoo. That’s 46% of all players, game viewers and owners of the related tech across 30 key markets.

Game analytics provider Newzoo and one of Asia’s leading mobile advertising platforms Mintegral published a report on mobile markets of China, Japan and Korea.

Google has announced the nominees for this year’s Google Play Awards.

With just slightly over two weeks before the CEO Summit, we catch up with Julia Lebedeva. Julia is the head of the White Nights Conference organizing committee and VP Business Development at Nevosoft.

As of 2018, South Korean game market is estimated at $5,764M, which makes it the 4th biggest country by game revenue after China, the U.S., and Japan

The latest Newzoo report looks at the strongest players of the games market in 2018. Last year, the top 25 companies by game revenue earned a record-breaking $107.3 billion, which signifies 16% growth over 2017.

Kickstarter proudly announced on its blog that backers had pledged over $1 billion to projects in Games category.

On April 13, Twitch launched its first game, Twitch Sings. It’s a karaoke game allowing users to stream their performances to their channels.

Tencent continues to solidify its position in the global gaming market with the launch of the game distribution platform WeGame X.

A recent study by Newzoo and ACI Worldwide provides interesting consumer insights about the UK game market, which is the world’s sixth-biggest ($5.1 billion revenue). These findings help better understand payment behavior of gamers in the UK in comparison with other countries.

The study looks at how payment choices differ across platforms by gender. Mobile is the platform of preference for 94% of gamers, with PC and console games favored by 85%.

GDC 2019 speakers from Valve comment on the recent and upcoming Steam features in a video posted by Steamworks Development YouTube channel.

The Internet is still reeling in the wake of the major news from Google and Apple. The close timing between the unveiling of Stadia, Google’s cloud-based video game platform, and the announcement of Arcade, Apple’s game subscription service, seems to have intensified the individual hype surrounding each reveal.

A publishing company HeroCraft shared their promotion strategy on Steam taking “Tempest” game as an example.