Affogata has opened up about its platform for gathering and analyzing player feedback. Here’s how this data helped one company with its game’s launch and post-launch optimization.

When it comes to scaling, you can’t just follow your gut. It’s essential to plan UA campaign scaling strategically and in advance. Sometimes even data from one platform isn’t enough for making a concrete decision and you need to collect as much data as possible. Scaling is never easy, but when you have a strategy, it is much more efficient.

Is there any correlation between the type of audience that plays a certain game and the word length of Steam reviews? GameDiscoverCo founder Simon Carless has highlighted this connection by comparing four games of different categories.

When is the best time to announce a game on Steam? Indie developer Aaron San Filippo has tried to answer this question and explain why presenting your project to the public too early might be a bad idea.

Game marketing consultant Chris Zukowski has explained why the first 10 reviews a game gets on Steam are the most important. This is a key number, which can significantly boost a project’s visibility.

MY.GAMES Business Development Manager Dmitriy Byshonkov has shared some insights for international developers on how to sell and market video games in Russia. He detailed the importance of localization, regional pricing, and local marketing channels.

Neko Ghost, Jump! has generated more than 17,000 wishlists on Steam. The game, however, only sold 100 copies on day 1. Developer Victor Burgos tried to figure out the reasons for the failed launch.

Developer Benjamin Kobe, founder of Austin, Texas-based indie studio Clutch Dynamics, shared his experience of promoting his game Boris the Sloth on Reddit. He suggests staying away from large gaming and gamedev subreddits for UA purposes.

A team behind city builder Laysara: Summit Kingdom made a post on Reddit at the end of last year. It has gone viral since then helping generate 11,000 wishlists on Steam. So what really worked for the devs?

Game marketing consultant Chris Zukowski has shared his thoughts on how to properly announce a video game on social media. He also cited a few examples of good and bad tweets from real studios.

Popular streamers have refused to take part in the upcoming Genshin Impact event on Twitch. It happened after miHoYo put forward a list of requirements that a lot of content creators found too strict.

SocialPeta has published a report of market features and preferred game types in different regional markets in Asia. Here are the key takeaways from the study.

Indie developer Seyed Nasrollahi has analyzed the results of the Kickstarter campaign for his game Operation Outsmart, which managed to reach only around 10% of its initial goal. Despite the bad results, he decided to share his experience with other devs.

When it comes to publishing their mobile games, Western developers prioritise two main app stores: the Apple AppStore and the Google Play Store. Why? They’re familiar platforms with low barriers to entry. And most developers are either unaware of wider global opportunities or assume that distributing and monetising their games on other platforms is too difficult.

Activision rolled out a reveal trailer for Call of Duty: Vanguard’s multiplayer mode, which proudly sports the publisher’s logo in the trailer’s end slate. That’s unlike last month’s debut trailer for the title, which ran with the slate “Call of Duty presents” while noticeably omitting any Activision branding.

Mobile game advertising is evolving in the face of today’s consumer privacy initiatives and changing media consumption habits. However, mobile gaming developers are doing everything they can to protect their revenue sources instead of looking for growth opportunities due to these developments. Fortunately, none are happening overnight, offering developers some time to chart a path forward.

On August 31, Motive Studio held the first Dead Space dev stream and showed early preproduction build footage featuring assets that might not even make it into the final game. Which is perfectly logical, given that the production is just starting: Motive only began working on the title less than a year ago.

This week, discoverability expert Simon Carless discussed marketing for indie devs on the Game Dev Unlocked blog.