SEGA Searchlight: “2020 was the first year when more pitches used Unreal over Unity”
2020 has changed not only how games are made, but also how publishers find them. Previously, pitches were mostly made at large events in person. Now that this is off the table, canvassing for devs is very different. Bobby Wertheim, director of content at SEGA Searchlight, discusses the new realities of networking at WN Winter’21.
Why Hybrid Monetization is Thriving and How to Do It Right
How many games use in-app ads? How to estimate your game’s potential daily ad revenue? How to design ads into your game?
Orly Tsesis, Publisher Solutions Manager, CEE & Israel at Facebook Audience Network, explains how to transition your game to a hybrid monetization model and why now is the best time to do it.
Orly Tsesis, Publisher Solutions Manager, CEE & Israel at Facebook Audience Network
89% of top games worldwide had an ad platform SDK installed by the end of 2019.
Julia Lebedeva: “If everything falls apart without you, start working on your project management skills”
With just slightly over two weeks before the CEO Summit, we catch up with Julia Lebedeva. Julia is the head of the White Nights Conference organizing committee and VP Business Development at Nevosoft.
Payers among Players: Case Study of the UK
A recent study by Newzoo and ACI Worldwide provides interesting consumer insights about the UK game market, which is the world’s sixth-biggest ($5.1 billion revenue). These findings help better understand payment behavior of gamers in the UK in comparison with other countries.Payment behavior by gender and platform
The study looks at how payment choices differ across platforms by gender. Mobile is the platform of preference for 94% of gamers, with PC and console games favored by 85%.
The Internet Recovering from Google Stadia and Apple Arcade Hype Hangover
The Internet is still reeling in the wake of the major news from Google and Apple. The close timing between the unveiling of Stadia, Google’s cloud-based video game platform, and the announcement of Arcade, Apple’s game subscription service, seems to have intensified the individual hype surrounding each reveal.
101XP: “An Average Asian Team is 300-400 People Working in One Studio “
Mobio Talks took a range of interviews with conference participants during the White Nights Moscow 2016 held in October 11-12 this year. Today we are publishing a conversation between the Business Development Manager of Mobio Maxim Anisimov and Ilya Salamatov, Business Development Director at 101XP.