Marketing

Marketing

Why Hybrid Monetization is Thriving and How to Do It Right

How many games use in-app ads? How to estimate your game’s potential daily ad revenue? How to design ads into your game?

Orly Tsesis, Publisher Solutions Manager, CEE & Israel at Facebook Audience Network, explains how to transition your game to a hybrid monetization model and why now is the best time to do it.

Orly Tsesis, Publisher Solutions Manager, CEE & Israel at Facebook Audience Network

89% of top games worldwide had an ad platform SDK installed by the end of 2019.

Marketing

Payers among Players: Case Study of the UK

A recent study by Newzoo and ACI Worldwide provides interesting consumer insights about the UK game market, which is the world’s sixth-biggest ($5.1 billion revenue). These findings help better understand payment behavior of gamers in the UK in comparison with other countries.

Payment behavior by gender and platform

The study looks at how payment choices differ across platforms by gender. Mobile is the platform of preference for 94% of gamers, with PC and console games favored by 85%.