A team behind city builder Laysara: Summit Kingdom made a post on Reddit at the end of last year. It has gone viral since then helping generate 11,000 wishlists on Steam. So what really worked for the devs?

Game marketing consultant Chris Zukowski has shared his thoughts on how to properly announce a video game on social media. He also cited a few examples of good and bad tweets from real studios.

Popular streamers have refused to take part in the upcoming Genshin Impact event on Twitch. It happened after miHoYo put forward a list of requirements that a lot of content creators found too strict.

SocialPeta has published a report of market features and preferred game types in different regional markets in Asia. Here are the key takeaways from the study.

Indie developer Seyed Nasrollahi has analyzed the results of the Kickstarter campaign for his game Operation Outsmart, which managed to reach only around 10% of its initial goal. Despite the bad results, he decided to share his experience with other devs.

When it comes to publishing their mobile games, Western developers prioritise two main app stores: the Apple AppStore and the Google Play Store. Why? They’re familiar platforms with low barriers to entry. And most developers are either unaware of wider global opportunities or assume that distributing and monetising their games on other platforms is too difficult.

Activision rolled out a reveal trailer for Call of Duty: Vanguard’s multiplayer mode, which proudly sports the publisher’s logo in the trailer’s end slate. That’s unlike last month’s debut trailer for the title, which ran with the slate “Call of Duty presents” while noticeably omitting any Activision branding.

Mobile game advertising is evolving in the face of today’s consumer privacy initiatives and changing media consumption habits. However, mobile gaming developers are doing everything they can to protect their revenue sources instead of looking for growth opportunities due to these developments. Fortunately, none are happening overnight, offering developers some time to chart a path forward.

On August 31, Motive Studio held the first Dead Space dev stream and showed early preproduction build footage featuring assets that might not even make it into the final game. Which is perfectly logical, given that the production is just starting: Motive only began working on the title less than a year ago.

This week, discoverability expert Simon Carless discussed marketing for indie devs on the Game Dev Unlocked blog.

George Perkins, Managing Director at Super Rare Games, discusses the new Super Rare Shorts label and how physical distribution can help smaller-scale games gain mass-market appeal.

Apple has updated App Store Review Guidelines. One of the most significant changes concerns misleading ads. If an app or game developer uses misleading marketing even outside the App Store, it can now result in the app’s removal from the App Store, as well as termination of the developer account.

Popular indie game digital platform itch.io, is coming the Epic Games Store as an app. The move will make itch.io’s 200,000 titles available to the Epic Game Store’s 31.3 million active daily users.

Jake Birkett, owner of Grey Alien Games (Ancient Enemy, Shadowhand, and Regency Solitaire) has shared an interesting graph showing how well wishlists convert into purchases depending on the month added.

Ad and marketing intelligence platform SocialPeta provided an update on the state of the mobile gaming market.

Valve employees broke down how Steam’s algorithm really works and what developers should do to potentially increase their sales and visibility of their games. The company also provided insights on the possibility of adding new services and features to the platform.

The SteamDB team has launched the calendar of the upcoming Steam releases in beta. The new tool can help developers better plan the release window for their title.

Pitching a game to publishers may be a huge problem. To help indie developers, Sony has released a guide on how to better present your project to PlayStation and increase chances to get a partnership deal.