Common mistakes devs make when creating game trailers, or why gameplay should always come first
A great trailer is essential for marketing a game and getting people hooked, especially when it is the first thing the player sees on platforms like Steam. However, a lot of indie developers make common mistakes that can negatively impact wishlists and other metrics.
Taking 50% of revenue for ‘nothing’? Indie devs and publishers debate on predatory deals and other pitfalls
Some say a game can’t become a commercial hit without a good publisher, while others claim that developers can survive and break through without signing “predatory contracts.” Here is what different industry professionals think about this age-old problem.
Why eye-catching capsule art is essential for game’s marketing and its YouTube coverage
It is obvious that games must have great gameplay to attract players. However, eye-catching capsule art is equally or sometimes even more important than other elements in terms of marketing. It is also one of the key things that streamers look at when they decide to cover a game.
How Whisker Squadron dev increased whistlists additions by “hiring” his teen daughter to run TikTok account
Indie developer and Flippfly co-founder Aaron San Filippo has asked his 15-year-old daughter to run the studio’s TikTok account. It was a really good move, resulting in a spike in daily wishlist additions for his upcoming game Whisker Squadron.
Stunlock Studios on building strong community and other factors of V Rising’s successful launch
V Rising is a vampire survival game, which peaked at 150k concurrent players on Steam and sold 1 million copies in just one week. Stunlock Studios has now opened up about factors that contributed to the game’s rapid success.
Steam players don’t care about platformers unless they mixed with other genres
Game marketing consultant Chris Zukowski has shared a deep analysis on genres that Steam users love to play. Based on this data, it is hard for an indie developer to make a profitable platformer unless it is mixed with other genres like metroidvania or roguelike.
Roguelike deckbuilders beat all indie genres on Steam in terms of sales, but only 99 such games released since 2019
Game marketing consultant Chris Zukowski has analyzed genres of indie games on Steam. It turned out that titles with NSFW content is a tag with the most number of releases, but roguelike deckbuilders sell the best on average.
AdQuantum on how to efficiently scale global UA campaigns for your app growth
When it comes to scaling, you can’t just follow your gut. It’s essential to plan UA campaign scaling strategically and in advance. Sometimes even data from one platform isn’t enough for making a concrete decision and you need to collect as much data as possible. Scaling is never easy, but when you have a strategy, it is much more efficient.
Casual players tend to write shorter reviews and own less games on Steam on average
Is there any correlation between the type of audience that plays a certain game and the word length of Steam reviews? GameDiscoverCo founder Simon Carless has highlighted this connection by comparing four games of different categories.
MY.GAMES on how to sell and promote games in Russia — market that reached $2.2 billion in revenue in 2021
MY.GAMES Business Development Manager Dmitriy Byshonkov has shared some insights for international developers on how to sell and market video games in Russia. He detailed the importance of localization, regional pricing, and local marketing channels.
Developer Benjamin Kobe recommends against using large gaming subreddits to promote small indie titles
Developer Benjamin Kobe, founder of Austin, Texas-based indie studio Clutch Dynamics, shared his experience of promoting his game Boris the Sloth on Reddit. He suggests staying away from large gaming and gamedev subreddits for UA purposes.