GameBake’s Michael Hudson: “Could ‘Alternative’ App Stores Become The New Normal?”
When it comes to publishing their mobile games, Western developers prioritise two main app stores: the Apple AppStore and the Google Play Store. Why? They’re familiar platforms with low barriers to entry. And most developers are either unaware of wider global opportunities or assume that distributing and monetising their games on other platforms is too difficult.
Activision restores its logo in Call of Duty marketing after previously omitting it
Activision rolled out a reveal trailer for Call of Duty: Vanguard’s multiplayer mode, which proudly sports the publisher’s logo in the trailer’s end slate. That’s unlike last month’s debut trailer for the title, which ran with the slate “Call of Duty presents” while noticeably omitting any Activision branding.
VRTCAL’s Todd Wooten on game ad innovation driven by changing consumer behaviors
Mobile game advertising is evolving in the face of today’s consumer privacy initiatives and changing media consumption habits. However, mobile gaming developers are doing everything they can to protect their revenue sources instead of looking for growth opportunities due to these developments. Fortunately, none are happening overnight, offering developers some time to chart a path forward.
Devs praise Motive’s Dead Space stream for showing “how making games of this size actually works,” call for more transparency from AAA studios
On August 31, Motive Studio held the first Dead Space dev stream and showed early preproduction build footage featuring assets that might not even make it into the final game. Which is perfectly logical, given that the production is just starting: Motive only began working on the title less than a year ago.
Super Rare Games’ George Perkins on publishing physical-only titles: “We can really de-risk the whole commercial element for developers”
Apple updates App Store Review Guidelines. Misleading ads to be banned
Valve on what affects Steam algorithm and importance of tags and game pages
Valve employees broke down how Steam’s algorithm really works and what developers should do to potentially increase their sales and visibility of their games. The company also provided insights on the possibility of adding new services and features to the platform.
META Publishing’s Oleg Zelikman: “We deliberately limit the size of our catalog so as to only publish 4-6 games per year”
As part of WN Dev Contest, we are discussing the industry with the jury members. In this installment, we catch up with Oleg Zelikman, business development director at META Publishing.
Movie Games’ Paweł Olszewskij: “Marketing budget usually reflects 30% of production budget”
As part of WN Dev Contest, we are discussing the industry with the jury members. In this installment, we catch up with Paweł Olszewskij, Business Development Manager at indie games developer and publisher Movie Games.