Report: 30% of women experience toxicity and abuse while playing online games
PickFu and Utopia Analytics have shared a report on toxicity, misogyny, and missing moderation in online games. According to the data, most online gamers experienced or witnessed different forms of harassment from other players.
Social Peta: Marvel Future Revolution brings in around $30 million in its first month
Officially launched worldwide on 25 August 2021, Marvel Future Revolution has generated approximately 50 million downloads and over $30 million in revenue. This is according to marketing intelligence firm SocialPeta, which has analyzed the title’s marketing campaign.
Sharon Fisher on harassment and toxic behaviour in video games: “The old-fashioned approach to moderation needs to be re-thought”
Just over a month ago, Unity bought AI-driven audio analysis platform OTO to fight toxic behavior in multiplayer games. A month before that, Discord acquired Sentropy, a company behind AI-powered software to detect and remove online harassment. We sat down with Utopia Analytics‘ Sharon Fisher, a veteran in the games moderation space, to discuss the challenges the industry is facing in its quest to make the gaming environment safer.
Report: Game companies made record-breaking 844 deals worth $71 billion in 2021 so far
Unprecedented consolidation of the games market continues. According to the latest report by Drake Star Partners, game companies have already raised $71 billion in 844 deals so far this year, which is double the full dollar amount from 2020.
Strategy games account for 17% of US iOS market’s revenues, as trend for genre-blending continues
Strategy is now the third biggest genre in the US, according to the latest report by GameRefinery. This category accounts for 17% of the US iOS market’s revenues, with developers implementing more genre-blending mechanics.
Why Apple moved from producing risky exclusives to bringing time-tested iOS hits to Apple Arcade
Earlier this year, Apple made a few changes to Apple Arcade, bringing more successful iOS titles to its subscription service. Discoverability expert Simon Carless tried to break down the reasons behind the company’s new strategy.
GameBake’s Michael Hudson: “Could ‘Alternative’ App Stores Become The New Normal?”
When it comes to publishing their mobile games, Western developers prioritise two main app stores: the Apple AppStore and the Google Play Store. Why? They’re familiar platforms with low barriers to entry. And most developers are either unaware of wider global opportunities or assume that distributing and monetising their games on other platforms is too difficult.
VRTCAL’s Todd Wooten on game ad innovation driven by changing consumer behaviors
Mobile game advertising is evolving in the face of today’s consumer privacy initiatives and changing media consumption habits. However, mobile gaming developers are doing everything they can to protect their revenue sources instead of looking for growth opportunities due to these developments. Fortunately, none are happening overnight, offering developers some time to chart a path forward.