The next White Nights St.Petersburg 2016 video is a presentation from Ekaterina Shapira and Anna Zhitnyuk (Google). They spoke about Google solutions for app promotion.

Igor Elovikov, Creative Director at Playrix, told us how was the Township created and shared some thoughts about the history of farm games.

In the beginning of May, Sergey Kopov, Head of Publishing at HeroCraft, launched Publisher Wanted aimed at helping developers and publishers find each other. We’ve discussed with Sergey the goal of the project and its first results.

Petr Kireev, CMO of mobile projects at My.com, spoke to us about his marketing team, what defines a great marketing manager and how to tell if your game release is going to be successful.

With the help and favor of SteamSpy, statistical service owned by Sergey Galenkin, we begin publishing a regular chart of products appearing on Valve’s digital distribution platform – Top 10 Trending Steam Games.

Recently Indigo Kids released an update to their mobile game “Masha and the Bear: Kids games”. The release turned out to be a great chance for us to discuss games for children with Maksim Kochurin, a Project Manager at Indigo Kids.

You can learn more about the cornerstones of online games operating from our articles based on the report by Viacheslav Utochkin, who participated in operating the “Perfect World” in Russia and launching “Armored Warfare: Armata Project”.

Today we are talking to Ivan Zasyadvovk, one of the masterminds from teamCOIL. He’s going to tell us about the development of their new colorful card battling game CrystaLords, which in some way resembled us Clash Royale и Heroes Charge.

We go on with White Nights St.Petersburg 2016 videos. Here’s fireside chat with Shai Magzimof from Viber. He shared some numbers about the messenger.

What does the Finnish gamedev industry look like? What are the conditions in Finland to invest in games? Can a foreigner start a company in Finland, and get support? We talked with Oleg Paliy about these and many other things.

Another one White Nights St.Petersburg 2016 video. Matthew Wilson from Rovio Stars explains why the company hasn’t published a game for over a year. And also describes the state of mobile publishing in 2016.

The next White Nights St.Petersburg 2016 video is a presentation from Justin Rapp, Global Vice President of Customer Success at App Annie. He spoke of Russian mobile game market.

Here goes another one White Nights St.Petersburg 2016 video. Yuliya Nabieva, Head of Partnership Management at Spil Games, talked about challenges of game publishing at mobile and web markets.

A banner is the facade of your company; comprehensive image designed to present your app to the public and make them think they want it. We have seen and dealt with hundreds of banners, so we came up a set of approaches to this intricate craft.

The next one White Nights St.Petersburg 2016 video is about how to use Agile approach in building a successful team. And the speaker is Sabrina Carmona, Producer at King.

Here goes the next video from White Nights St.Petersburg 2016. This time, it’s Robin Kiera, Goodgame Studios Inhouse Consultant. He speaks about how to increase production by organization changes.

Nordeus studio has recently added a new mechanic, associations, to its football game Top Eleven. We’ve asked Aleksandar Aleksic, Producer at Nordeus, if it has improved the game’s KPI.

We’re starting to post videos from our White Nights St.Petersburg 2016 Conference. Here is the first one: Mike Hines from Amazon explains what the top 50 apps do with IAPs that the others don’t.

When people ask me about the secret of designing mobile games, I always say one thing – forget everything you knew before mobile games. All of your old experience is irrelevant here.