Unity has finally shared an update to its controversial Runtime Fee model. Following massive backlash from game developers, the company has changed key aspects of the policy, exempting a large portion of customers from any fees and giving others options to choose from.

Embracer Group held its annual general meeting on September 21. The Swedish holding company shared some insights into its financial performance, specific game sales and revenues, as well as its restructuring program and strategy going forward.

Starbreeze Studios has launched Payday 3, a sequel to its successful multiplayer shooter. This comes amid ongoing restructuring at Embracer Group, whose division Plaion acted as the game’s investor and publisher.

When testing ads and creatives, a prototype’s marketability is a thing that shouldn’t be underestimated. In a new column for Game World Observer, ByteBrew Chief Strategy Officer Christopher Lefebvre explains what marketability is and what metrics developers should pay attention to.

The UK’s Competition and Markets Authority (CMA) has released a new statement on its probe into Microsoft’s proposed acquisition of Activision Blizzard. The $68.7 billion deal is now as close to approval as possible.

Multiplayer physics-based brawler Party Animals has been launched globally to mixed reviews. Although it had a strong start on Steam in terms of metrics, it also drew a lot of criticism, especially from Chinese players.

Mobile marketing and monetization platform AppLovin has launched a new project to help Unity developers switch to other engines like Unreal and Godot. It can already speed up code translation, and tools for asset and plugin migration are also in the works.

Industry veteran Glen Schofield is leaving Striking Distance, a studio he founded to develop The Callisto Protocol. The game, which was supposed to become a spiritual successor to Dead Space, missed Krafton’s expectations.

Re-Logic, an indie studio behind evergreen sandbox hit game Terraria, has commented on Unity’s controversial decision to introduce per-install fees. The team not only condemned this move, but also decided to support two open source engines.

Genshin Impact developer miHoYo has undergone some internal reshuffle. Cai Haoyu, one of the company’s founders and its largest shareholder, recently stepped down as its chairman.

Mortal Kombat 1, the 12th main installment in the long-running series, has just been released globally. Let’s take a look at its launch numbers available right now.

Microsoft has finally commented on major leaks containing its old plans and other data related to its gaming business. Here is what Xbox head Phil Spencer has to say about the situation.

Two weeks after its global launch, Starfield has hit another milestone. It is now Bethesda’s biggest launch in terms of player count, with the studio calling the numbers “astronomical.”

Among the unredacted Xbox documents, which Microsoft accidentally leaked itself, was a list of third-party games that the company was eyeing as targets for potential Game Pass deals in 2022. Here are some insights into the possible amounts ranging from several to hundreds of millions of dollars.

Another week, another data on the top-grossing Steam games. Starfield didn’t manage to stay at the top of the charts, with Baldur’s Gate 3 once again outselling other premium titles a month and a half after its launch.

What is going on in game marketing and what are some trends publishers should pay attention to? Milan Štrba, director of professional services at mobile growth company SuperScale, has discussed the current state of mobile UA, hybridization, and Western devs trying to copy Asian hits like Genshin Impact.

A new document released as part of the FTC v. Microsoft case has shed light on more acquisition prospects discussed at the Redmond-based corporation. None of those deals ultimately materialized, but it is another interesting glimpse into Microsoft’s M&A strategy.

Unity is now in the process of overhauling its controversial Runtime Fee, which caused a revolt in the game development community. Here are the first details about the possible changes.

WN Media Group has shared the data to sum up its latest conference, which took place on September 12-13 in Limassol, Cyprus. The event was attended by representatives of companies such as Google, Apple, Larian Studios, Saber Interactive, Owlcat Games, and Sensor Tower.