Unity revamps Runtime Fee, allowing devs to choose either 2.5% revenue share or fees based on self-reported installs
Unity has finally shared an update to its controversial Runtime Fee model. Following massive backlash from game developers, the company has changed key aspects of the policy, exempting a large portion of customers from any fees and giving others options to choose from.
Inside Embracer’s plans and strategy: game revenues, “notably lower margins” in PC & Console segment, and further divestments
Embracer Group held its annual general meeting on September 21. The Swedish holding company shared some insights into its financial performance, specific game sales and revenues, as well as its restructuring program and strategy going forward.
Payday 3 peaks at over 77k CCU despite server issues, with Starbreeze and Embracer betting on its success
Starbreeze Studios has launched Payday 3, a sequel to its successful multiplayer shooter. This comes amid ongoing restructuring at Embracer Group, whose division Plaion acted as the game’s investor and publisher.
What is Marketability and why Engagement matters in your first CPI test — explained by ByteBrew
When testing ads and creatives, a prototype’s marketability is a thing that shouldn’t be underestimated. In a new column for Game World Observer, ByteBrew Chief Strategy Officer Christopher Lefebvre explains what marketability is and what metrics developers should pay attention to.
CMA says Microsoft’s cloud gaming remedies “opens the door” to Activision deal being finally cleared
The UK’s Competition and Markets Authority (CMA) has released a new statement on its probe into Microsoft’s proposed acquisition of Activision Blizzard. The $68.7 billion deal is now as close to approval as possible.
Why Party Animals angered so many Chinese players despite peaking at over 100k concurrent players on Steam
Multiplayer physics-based brawler Party Animals has been launched globally to mixed reviews. Although it had a strong start on Steam in terms of metrics, it also drew a lot of criticism, especially from Chinese players.
AppLovin launches free tool to help devs migrate from Unity to other engines amid controversial Runtime Fee rollout
Mobile marketing and monetization platform AppLovin has launched a new project to help Unity developers switch to other engines like Unreal and Godot. It can already speed up code translation, and tools for asset and plugin migration are also in the works.
Glen Schofield leaves Striking Distance Studios following commercial failure of The Callisto Protocol
Industry veteran Glen Schofield is leaving Striking Distance, a studio he founded to develop The Callisto Protocol. The game, which was supposed to become a spiritual successor to Dead Space, missed Krafton’s expectations.
Re-Logic donates $200k to Godot and FNA engines, calling Unity’s new fees “predatory moves” to squeeze devs and gamers
Re-Logic, an indie studio behind evergreen sandbox hit game Terraria, has commented on Unity’s controversial decision to introduce per-install fees. The team not only condemned this move, but also decided to support two open source engines.
Starfield hits 10 million players, marking second-biggest Xbox game launch this generation — behind Forza Horizon 5
Two weeks after its global launch, Starfield has hit another milestone. It is now Bethesda’s biggest launch in terms of player count, with the studio calling the numbers “astronomical.”
Swen Vincke on Microsoft’s document estimating BG3’s addition to Game Pass at $5 million: “Someone didn’t do their homework”
Among the unredacted Xbox documents, which Microsoft accidentally leaked itself, was a list of third-party games that the company was eyeing as targets for potential Game Pass deals in 2022. Here are some insights into the possible amounts ranging from several to hundreds of millions of dollars.
Baldur’s Gate 3 reclaims its spot as highest-grossing premium game on Steam, outselling Starfield and Mortal Kombat 1
Another week, another data on the top-grossing Steam games. Starfield didn’t manage to stay at the top of the charts, with Baldur’s Gate 3 once again outselling other premium titles a month and a half after its launch.
SuperScale on post-IDFA UA and game marketing trends: “Platforms should be the first to take care of misleads, but I doubt they will”
What is going on in game marketing and what are some trends publishers should pay attention to? Milan Štrba, director of professional services at mobile growth company SuperScale, has discussed the current state of mobile UA, hybridization, and Western devs trying to copy Asian hits like Genshin Impact.
Microsoft once discussed buying Valve, Nintendo, and Warner Bros. as part of its long-term gaming expansion
A new document released as part of the FTC v. Microsoft case has shed light on more acquisition prospects discussed at the Redmond-based corporation. None of those deals ultimately materialized, but it is another interesting glimpse into Microsoft’s M&A strategy.
Unity plans to limit fees to 4% of revenue for games making over $1 million. Founder says “we f**ked up on many levels”
Unity is now in the process of overhauling its controversial Runtime Fee, which caused a revolt in the game development community. Here are the first details about the possible changes.
WN Cyprus’23 brought together over 650 people from companies like Larian, Saber, Google, and Owlcat Games
WN Media Group has shared the data to sum up its latest conference, which took place on September 12-13 in Limassol, Cyprus. The event was attended by representatives of companies such as Google, Apple, Larian Studios, Saber Interactive, Owlcat Games, and Sensor Tower.
Beamdog, studio behind Baldur’s Gate remasters, reportedly lays off 25 people as part of Embracer Group’s restructuring
Beamdog, best known for remasters of classic RPGs like Baldur’s Gate and Planescape: Torment, has reportedly been hit with layoffs. It appears to be another victim of the ongoing restructuring at Embracer Grpoup, which acquired the studio last year.