Activision rolled out a reveal trailer for Call of Duty: Vanguard’s multiplayer mode, which proudly sports the publisher’s logo in the trailer’s end slate. That’s unlike last month’s debut trailer for the title, which ran with the slate “Call of Duty presents” while noticeably omitting any Activision branding.
In last month’s trailer, the only reference to Activision was made in tiny print in the legally required copyright part at the very end of the video. The logos of lead developer Sledgehammer and support studios Treyarch and Beenox, on the other hand, were all present.
The absence of the publisher’s logo led media outlets to believe that the company was trying to disassociate its best-selling series from the workplace harassment and discrimination scandal haunting Activision Blizzard. The publisher, however, denied this saying “This was a creative choice that reflects how Vanguard represents the next major installment in the franchise.”
The new trailer for the multiplayer mode heralds, then, yet another creative change in how the company markets its best-selling IP.