Some people have refunded the latest title by Goodbyeworld Games after finishing it in less than two hours. The studio’s designer is now pitching a special game called Refund This Game to draw attention to Steam’s refund policy.

Mobile marketing platform AppLovin went public just over a month after announcing its decision. The company raised $1.8 billion in its initial public offering.

MetaHuman Creator is now finally available in early access. Epic Games’ new toolkit allows developers to create realistic digital humans within minutes.

A new analysis on the Sensor Tower blog delves into a few successful implementations of a Battle Pass/Season Pass in mobile games. The latest post looks at Clash of Clans, Clash of Clans, Hay Day and Lords Mobile. The latter doubled its revenue month-over-month in January 2021 after developer IGG introduced the game’s new Season Pass.

Rapid market feedback platform PickFu launched PickFu for Games.

People that use Discord are highly engaged and hardcore gamers, who are more likely to use subscription services. That’s why the potential deal could boost Microsoft’s Game Pass ambitions.

Genshin Impact has become a huge hit, helping Chinese studio miHoYo earn almost $800 million last year. The developers are now reportedly planning to extend its roadmap to 12 years.

The games industry attracts more creators and specialists each year. However, the question is if they will be able to save enough money and retire, or have to work until their last breath? Here are some insights from developers.

Epic Games has completed a $1 billion round of funding, giving it a valuation of $28.7 billion. It also allowed the company to strengthen its collaboration with Sony, which invested $200 million this time.

Cascadeur allows developers to make physically correct animations without motion capture. Nekki has now launched an early access version, which smaller devs can use for free.

Ad and marketing intelligence platform SocialPeta provided an update on the state of the mobile gaming market.

Creative Assembly is now the UK’s largest gaming company. The developer that created the Total War series has three studios in the country with 800 permanent employees.

According to game designer Josh Sawyer, smaller studios working on smaller projects will play an increasingly noticeable role in the industry as it evolves in the years ahead.

Indie developer Randy Ficker launched web-based strategy Warzone in 2017. After Activision released Call of Duty: Warzone last year, Ficker accused the company of infringing his trademark rights. The publisher, however, denies the claim.

Ohayoo is a gaming division of ByteDance, which also owns TikTok. The studio, focused on casual and hypercasual titles, has already published over 150 mobile titles with 500 million downloads since 2019.

Sony’s decision to focus on AAA games and to almost stop supporting smaller games and studios might be a good business move. However, this strategy has already led to staff turnover, Days Gone 2 rejection, and other internal issues.

Valve employees broke down how Steam’s algorithm really works and what developers should do to potentially increase their sales and visibility of their games. The company also provided insights on the possibility of adding new services and features to the platform.

The news came soon after people started speculating that the PS5 indie game Abandoned might be connected to the famous game designer.

Valve announced that Steam now supports UTM traffic tracking. It allows developers and publishers to finally see how many people bought a game or added it to their wishlists during a specific marketing campaign.