Instagram was instrumental in promoting the mobile hit Archero. It provided 48 percent of the game’s ad impressions on iOS.

How to advertise a mobile game in 2019? Apptopia explains the rules of player engagement. 

Sensor Tower analyzed 100 top publishers by game revenue on App Store and Google Play. In Q1 2019, App Store game publishers grossed 48 percent more than their counterparts on Google Play.

According to Matthew Karch, CEO of Saber Interactive, World War Z has sold nearly 700,000 copies on Epic Games Store since its release on April 16. This figure makes EGS the top digital platform for Saber’s co-op zombie shooter.

With streaming clearly being the next big thing in gaming, it seems like the subscription model might become the new distribution standard. After all, streaming and subscription go hand in hand in other industries. Video games, though, will not necessarily follow the same pattern. That’s according to Warner. Bros Interactive Entertainment president David Haddad.

A year ago, Robin Hood Legends was released on Android and iOS. The title was developed by Neskinsoft (Belarus) and published by Big Fish. It’s a free-to-play puzzle game combining classic match-3 gameplay with the Triple Town mechanic.

Newzoo rolled out 2019 Global Games Market Report last week. Based on the report’s estimates, there are 2.5 billion game enthusiasts in the world, encompassing all kinds of gaming behavior from playing to owning the gaming tech, to simply viewing. This audience will spend $152.1 billion on games in 2019, which constitutes +9.6% year on year growth.

From 19 to 20 June, White Nights and Talents in Games conferences were held in St. Petersburg. 2,237 participants from 49 countries attended, which is the highest turnout for the operator of both events, Nevomedia.

MY.GAMES, the gaming division of Russia’s Mail.Ru Group, has extended a generous offer to the developes currently working on AAA shooters for consoles. The company will select the most promising project, provide the funding and help create a studio to release the game.

Among titles presented at E3, only 5% of games featured female protagonists. As far as E3 stage presenters are concerned, women accounted for 21%.

In mid-May, Archero, a game published by Singapore-based company Habby, hit mobile stores. Within a month, the game has reached 10m installs and brought in over eight million dollars in revenue, according to DataMagic.

Valve has made good on its promise and released its own version of Auto Chess. The new autobattler based on the Dota 2 mod is called Dota Underlords.

On April 4th, a German indie studio called GrizzlyGames released Islanders, an atmospheric minimalist city builder. The game immediately got warm reception from critics and very positive reviews on Steam. Valve listed it among 20 top-selling games of April 2019.

App Annie released a mobile market report “State of Mobile: 2019 and beyond.” According to the report, games account for 33% of all mobile downloads.

We’ve known that Steam Library is getting redesigned since March, when Valve made the announcement at GDC.

Tencent’s PUBG Mobile brought in $146m in May, according to Financial Times. This result makes it the world’s top-grossing mobile game.

Publishers with big portfolios will be able to include their own subscriptions on top of Stadia subscription.

Game analytics company, GameRefinery, looks at how appointment mechanics affect retention in a new blog post.

Microsoft announced its next-gen Xbox console at E3 2019. Introducing the platform, Xbox head Phil Spenser referred to it as “Project Scarlett,” a codename that media has been using long before the official unveiling.