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Industry News October 16, 2020

SHAREit exclusive workshop: Drive Hypergrowth Across Emerging Markets On SHAREit — Google Play’s Exclusive App Channel Partner

On October 28, tech platform SHAREit will hold a closed workshop “Drive Hypergrowth Across Emerging Markets On SHAREit – Google Play’s Exclusive App Channel Partner.”
Industry News October 16, 2020

Party Animals becomes hit on Steam ahead of its official release

Industry News October 15, 2020

Possible Reality’s Intract puts players’ faces in games

Possible Reality is a Los Angeles-based startup founded in 2018. They are now alpha-testing their Intract technology allowing gamers to take a 2D picture of their face and make it into a 3D avatar inside a video game or any other virtual environment.
Industry News October 15, 2020

35% of gamers already use subscriptions

According to a report titled “The Global Gaming Study: The Future of Subscriptions” from market research firm Simon-Kucher & Partners, 35% of gamers across 17 countries have a video games subscription.
Industry News October 14, 2020

Simon Carless on refund rate as significant metric

In the latest entry to his Discoverability blog, Simon Carless discusses the Steam refund rate as a potentially significant metric.
Industry News October 14, 2020

Spanish government historically commits to supporting national video games sector as strategic industry

Last week, Spanish Prime Minister Pedro Sánchez has personally expressed the support of the national government for the country’s video games industry. He recognized the leading role of the video games sector in the digital economy both from the cultural and industrial standpoint.
Industry News October 13, 2020

Unity launches Game Growth Program for indie mobile devs

Indie game developers who have a published free-to-play mobile game made with Unity can submit it to the Game Growth Program newly launched by Unity.
Industry News October 13, 2020

Huya to buy DouYu to create China’s Twitch rival

Huya Inc. has agreed to buy DouYu International Holdings Ltd. in a deal expected to close in the first half of 2021. The resulting business will become China’s biggest game-streaming company worth over $11 billion.
Industry News October 13, 2020

Epic vs Apple dispute might spill over into Nintendo, PlayStation and Xbox ecosystems

Industry News October 13, 2020

Playrix’s ads banned in UK as misleading

UK’s Advertising Standards Authority has banned a certain type of ads Playrix used for its ‘match-three’ titles Homescapes and Gardenscapes. The regulator found these ads misleading as they “were not representative of the games they were purported to feature.”
Industry News October 12, 2020

Amazon scraps Crucible

Amazon has pulled the plug on Crucible, a sci-fi free-to-play multiplayer shooter that has been in development since 2014.
Industry News October 12, 2020

Game Industry Legal Conference wrapped up last week

Game Industry Legal Conference ran October 6 through 7. The event brought together over 700 participants from USA, Russia, Ukraine, The Netherlands, Germany, Israel, Poland, and other countries.
Industry News October 12, 2020

Program announced for WN Fall’20

The WN Conference 2020: Fall Edition is just around the corner. The event will run on the WN Hub October 26 through 30 uniting video games industry professionals from all over the world.
Industry News October 9, 2020

4 monetisation tips to help grow your mobile game internationally

There is massive potential for publishers looking to grow beyond borders. But not all game expansions are success stories. How do you launch a game internationally and achieve off-the-charts growth?
Industry News October 9, 2020

Kitfox Games’ Victoria Tran on how marketing strategies differ depending on IP familiarity and market saturation

Victoria Tran, Communications Director at indie developer and publisher Kitfox Games (Boyfriend Dungeon, Lucifer Within Us), recently posted a useful thread on the logic behind some of the company’s marketing campaigns.
Industry News October 9, 2020

Report: Microsoft to bring xCloud to iOS as web app in 2021

Microsoft has been developing a “direct browser-based solution” to bring xCloud to iOS in early 21. This is coming from the sources familiar with the matter who confided the information to The Verge.
Industry News October 8, 2020

Steam Game Festival Autumn goes live

Industry News October 8, 2020

PS5 dominates US next-gen pre-orders

Market analytics company VGM found 72% of US players who have pre-ordered a next-gen console chose the disc version of the PlayStation 5.
Industry News October 8, 2020

Epic Games and Apple to meet in court in May 2021

A quick update on Epic vs. Apple case. Judge Yvonne Gonzalez Rogers of the U.S. District Court for the Northern District of California has set a trial date of May 3, 2021.
Industry News October 7, 2020

Sensor Tower: Genshin Impact brings in $60 million in first week

During its first week on sale, Genshin Impact became the world’s second best-selling mobile game, right behind Honor of Kings. Between September 28 and October 4, it generated $60 million across the App Store and Google Play.
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