All publications by tag «newzoo»
Newzoo dissects battle royale phenomenon
According to Newzoo, as of May 2019, 41% of the U.S. gamers play either Fortnite, Apex Legends, or PUBG. It might be tempting to recognize battle royale as a genre in its own right that is distinct from shooter. However, the three titles do not share the same community, with people attracted to various battle royale games for different reasons.
In a new study,
Newzoo: global games market will reach $152.1 billion in 2019
Newzoo rolled out 2019 Global Games Market Report last week. Based on the report’s estimates, there are 2.5 billion game enthusiasts in the world, encompassing all kinds of gaming behavior from playing to owning the gaming tech, to simply viewing. This audience will spend $152.1 billion on games in 2019, which constitutes +9.6% year on year growth.
Payers among Players: Case Study of the UK
A recent study by Newzoo and ACI Worldwide provides interesting consumer insights about the UK game market, which is the world’s sixth-biggest ($5.1 billion revenue). These findings help better understand payment behavior of gamers in the UK in comparison with other countries.Payment behavior by gender and platform
The study looks at how payment choices differ across platforms by gender. Mobile is the platform of preference for 94% of gamers, with PC and console games favored by 85%.