Newzoo | Game World Observer

All publications by tag «Newzoo»

Marketing May 13, 2019

Almost Half of All Game Enthusiasts are Women

Over one billion game enthusiasts are women, according to Newzoo. That’s 46% of all players, game viewers and owners of the related tech across 30 key markets.

Marketing May 7, 2019

Asia-Pacific Top Mobile Game Markets

Game analytics provider Newzoo and one of Asia’s leading mobile advertising platforms Mintegral published a report on mobile markets of China, Japan and Korea.

Marketing April 18, 2019

Combined 2018 Revenue of Top 25 Game Companies in Excess of $100 Billion

The latest Newzoo report looks at the strongest players of the games market in 2018. Last year, the top 25 companies by game revenue earned a record-breaking $107.3 billion, which signifies 16% growth over 2017.

Marketing April 4, 2019

Payers among Players: Case Study of the UK

A recent study by Newzoo and ACI Worldwide provides interesting consumer insights about the UK game market, which is the world’s sixth-biggest ($5.1 billion revenue). These findings help better understand payment behavior of gamers in the UK in comparison with other countries.