Marketing

Marketing

Payers among Players: Case Study of the UK

A recent study by Newzoo and ACI Worldwide provides interesting consumer insights about the UK game market, which is the world’s sixth-biggest ($5.1 billion revenue). These findings help better understand payment behavior of gamers in the UK in comparison with other countries.

Payment behavior by gender and platform

The study looks at how payment choices differ across platforms by gender. Mobile is the platform of preference for 94% of gamers, with PC and console games favored by 85%.