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Marketing February 25, 2021

DDM’s Rebecca Owen: “It is wonderful to have fresh ideas and new hires, but only when they are tempered with some production experience”

As part of WN Dev Contest, we are discussing the industry with the jury members. In this installment, we catch up with Rebecca Owen, Business Development Manager at Digital Development Management (DDM).
Industry News February 24, 2021

ResetEra implements total ban on threads for promoting new Harry Potter game

Forum ResetEra bans promotional posts for the upcoming Harry Potter game Hogwarts Legacy amid the discovery that its lead designer supported Gamergate.
Industry News February 24, 2021

Reasons behind Sony’s new strategy on bringing more PS exclusives to PC

Days Gone will become the next PlayStation exclusive to be released on PC. Sony wants to expand its audience, but there are a few other reasons for the company to bring its games outside its platform.
Industry News February 24, 2021

Techland in quotes from devs and management

Ten current and former Techland devs spoke anonymously to The Gamer highlighing what seems to be the crisis of the studio’s management culture. We have selected the most graphic quotes both from the team and from the management on various aspects of the Dying Light 2 development.
Industry News February 20, 2021

Electronic Arts files patent for technology to instantly play games before download

Electronic Arts filed a new patent that allows users to play games instantly, without having to wait for the download and installation to end.
Industry News February 20, 2021

Artie raises $10 million to make instant games playable via messengers and browsers

Artie, a mobile platform for instant games, raised $10 million with money coming from Zynga and Shutterstock founders among other investors. It supports not only JavaScript and HTML5 but also Unity.
Industry News February 19, 2021

Rumor: Konami outsources Silent Hill to several developers, Bloober Team hints it might be one of them

Rumors about a potential reboot of Silent Hill have been circulating for a while. Now The Medium developer Bloober Team reveals it is working on a certain horror franchise with a famous publisher.
Marketing February 19, 2021

Sensorium Galaxy’s Ivan Nikitin: “We are looking for projects that explore and expand the paraphysical nature of VR interactivity”

As part of WN Dev Contest, we are discussing the industry with the jury members. In this installment, we catch up with Ivan Nikitin, Head of Product at Sensorium Galaxy.
Industry News February 19, 2021

EA officially completes its $1.2 billion acquisition of Codemasters, not all fans like it

Codemasters officially joins Electronic Arts. The publisher confirmed that it has finally completed the $1.2 deal.
Industry News February 19, 2021

Russian singer Zemphira collabs with Playrix on new song dedicated to Homescapes butler Austin

Mobile publisher Playrix and famous Russian rock singer Zemfira released an animated music video for a new song Austin. It’s inspired by the Homescapes butler of the same name.
Industry News February 18, 2021

Microsoft launches platform to improve game accessibility on Xbox and PC

Microsoft has updated guidelines that might help developers make their projects more accessible for people with disabilities. Now the studios will be able to send their Xbox or PC games for review and receive feedback on how to improve them.
Industry News February 18, 2021

Saudi Arabia’s wealth fund invests over $3 billion in Activision Blizzard, Take-Two, and EA

Saudi Arabia continues to show interest in the game industry. The sovereign wealth fund bought stakes in three major publishers, with Activision Blizzard taking almost half of the $3 billion investment.
Industry News February 18, 2021

Stadia studios reportedly praised for ‘great progress’ just days before being shut down by Google

The employees weren’t aware of Google’s plans to close two first-party Stadia studios. It happened soon after the leadership praised them for making “great progress.”
Game Development February 18, 2021

Josh Bycer on horror game design and lessons learned from Silent Hill 4: The Room

Industry News February 18, 2021

Game developers discuss politics in games amid controversy around Six Days in Fallujah

Six Days in Fallujah is controversial war shooter that continues to cause debate online. After its creators said that the game won’t be a “political commentary,” some developers questioned whether games should touch political topics at all.
Marketing February 17, 2021

Liftoff teams up with mobile marketing tech companies to launch Post-IDFA Alliance

Liftoff, a global mobile app marketing optimisation platform, announced the launch of the Post-IDFA Alliance. Liftoff is joined by other mobile marketing technology companies like Fyber, Chartboost, InMobi, Vungle and Singular.
Marketing February 17, 2021

Skystone Games’ Bill Wang: “We can’t rely on large paid UA campaigns. Instead we focus on word of mouth marketing”

As part of WN Dev Contest, we are discussing the industry with the jury members. In this installment, we catch up with Bill Wang, co-founder and CEO at Skystone Games.
Industry News February 17, 2021

Tilting Point on launching St. Petersburg studio: “Russia has deep pools of talent and experience”

At the end of January, US game developer Tilting Point announced the launch of a St. Petersburg, Russia-based studio. We have discussed the new studio and the challenges it’s facing with Samir El-Agili, the president of Tilting Point.
Industry News February 16, 2021

Unity’s Kim Jabal: “Our real competition is businesses that still have their own home-grown tech”

Unity doesn’t see Unreal Engine as a real competitor. Not on mobile at least. This is according to Kim Jabal, chief financial officer at Unity, who thinks that companies using proprietary engines present a more serious challenge.
Marketing February 16, 2021

1C Publishing’s Anton Ravin: “Indie games are a very high initial risk”

As part of WN Dev Contest, we are discussing the industry with the jury members. In this installment, we catch up with Anton Ravin, Commercial Director at 1C Publishing EU.
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