According to a report titled “The Global Gaming Study: The Future of Subscriptions” from market research firm Simon-Kucher & Partners, 35% of gamers across 17 countries have a video games subscription.

In the latest entry to his Discoverability blog, Simon Carless discusses the Steam refund rate as a potentially significant metric.

Last week, Spanish Prime Minister Pedro Sánchez has personally expressed the support of the national government for the country’s video games industry. He recognized the leading role of the video games sector in the digital economy both from the cultural and industrial standpoint.

Indie game developers who have a published free-to-play mobile game made with Unity can submit it to the Game Growth Program newly launched by Unity.

Huya Inc. has agreed to buy DouYu International Holdings Ltd. in a deal expected to close in the first half of 2021. The resulting business will become China’s biggest game-streaming company worth over $11 billion.

UK’s Advertising Standards Authority has banned a certain type of ads Playrix used for its ‘match-three’ titles Homescapes and Gardenscapes. The regulator found these ads misleading as they “were not representative of the games they were purported to feature.”

Amazon has pulled the plug on Crucible, a sci-fi free-to-play multiplayer shooter that has been in development since 2014.

Game Industry Legal Conference ran October 6 through 7. The event brought together over 700 participants from USA, Russia, Ukraine, The Netherlands, Germany, Israel, Poland, and other countries.

The WN Conference 2020: Fall Edition is just around the corner. The event will run on the WN Hub October 26 through 30 uniting video games industry professionals from all over the world.

There is massive potential for publishers looking to grow beyond borders. But not all game expansions are success stories. How do you launch a game internationally and achieve off-the-charts growth?

Victoria Tran, Communications Director at indie developer and publisher Kitfox Games (Boyfriend Dungeon, Lucifer Within Us), recently posted a useful thread on the logic behind some of the company’s marketing campaigns.

Microsoft has been developing a “direct browser-based solution” to bring xCloud to iOS in early 21. This is coming from the sources familiar with the matter who confided the information to The Verge.

Market analytics company VGM found 72% of US players who have pre-ordered a next-gen console chose the disc version of the PlayStation 5.

A quick update on Epic vs. Apple case. Judge Yvonne Gonzalez Rogers of the U.S. District Court for the Northern District of California has set a trial date of May 3, 2021.

During its first week on sale, Genshin Impact became the world’s second best-selling mobile game, right behind Honor of Kings. Between September 28 and October 4, it generated $60 million across the App Store and Google Play.

Following roughly a 16-month investigation, a US House of Representative antitrust committee has found that Amazon, Google, Apple, and Facebook have engaged in anti-competitive policies.

Joost van Dreunen, co-founder of SuperData Research and its former CEO, has written a book titled One Up: Creativity, Competition, and the Global Business of Video Games. It’s coming out today, October 6.