Joining us for another episode of the “2021 in Video Games” series is Roman Garbar, Marketing Director at Tenjin. Headquartered in San Francisco, Tenjin offers a single, comprehensive platform for mobile app analytics, attribution and ad network data aggregation.

To kick off the Christmas week, Lexi Sydow, Head of Insights at App Annie, joins us for another episode of our “2021 in Video Games” series.

With 2021 almost over, Craig Chapple, Mobile Insights Strategist, EMEA at Sensor Tower, reflects on the achievements of the year and what lies ahead.

SocialPeta has published a report of market features and preferred game types in different regional markets in Asia. Here are the key takeaways from the study.

Officially launched worldwide on 25 August 2021, Marvel Future Revolution has generated approximately 50 million downloads and over $30 million in revenue. This is according to marketing intelligence firm SocialPeta, which has analyzed the title’s marketing campaign.

A new mobile game based on the Stranger Things franchise has been officially launched today. Netflix helped Finnish studio Next Game develop the title, which marks a new step for the streaming giant in its expansion into the games industry.

PlayStation Studios seems to have a new head of its mobile division, Nicola Sebastiani, who previously was the content head of Apple Arcade. The appointment is in line with Sony’s plans to bring more IPs to mobile.

Genshin Impact remains one of the highest-grossing games globally. According to Sensor Tower, miHoYo’s title has generated $2 billion in the first year since its launch, and it is on iOS and Android alone.

Newzoo has issued a new report on the state of the mobile market. According to analytics, it will reach over $90 billion in consumer spending in 2021, with Android accounting for more than half of it.

In August, indie developer Arnold Rauers decided to make his mobile games free-to-play on the App Store. As a result, his revenue has grown by 41%.

The U.S. Securities and Exchange Commission (SEC) charged App Annie and its co-founder and former CEO and Chairman Bertrand Schmitt with securities fraud. SEC found that the mobile analytics firm engaged “in deceptive practices” and made “material misrepresentations” about how it obtained its market data on mobile app performance. Without admitting or denying the SEC’s findings, App Annie agreed to pay more than $10 million to settle the matter.

Sensor Tower has shared the list of the highest-grossing mobile titles for August 2021 by worldwide revenue. PUBG Mobile landed in first place with $270 million in player spending.

Mobile game advertising is evolving in the face of today’s consumer privacy initiatives and changing media consumption habits. However, mobile gaming developers are doing everything they can to protect their revenue sources instead of looking for growth opportunities due to these developments. Fortunately, none are happening overnight, offering developers some time to chart a path forward.

Corentin Selz, Publishing Manager at Voodoo, discusses how the publisher is transforming its existing portfolio of hits into hybrid-casual titles in order to meet the increased demand from users for more in-depth gameplay.

Plarium, known for mobile games like Raid: Shadow Legends and Vikings: War of Clans, has entered the Finnish games market. The Israeli company acquired local studio Futureplay for an undisclosed sum.

Apple’s new IDFA policy implemented with the release of iOS 14.5 has already impacted the mobile market. Developers and publishers are now looking for new ways to keep players engaged and increase monetization. Adding new features in their games might help in it.

“2K very quietly launches new XCOM game that looks like shit” was the headline of Kotaku’s article on new mobile game XCOM Legends.

Xsolla and WN Events announced the Game Developer Day LATAM that will take place on July 27, 2021. Devs based in Latin America making games in any genre and for any platform are invited to enter XDC Contest for LATAM Developers.