All publications by tag «Genshin Impact»
In-depth analysis of Genshin Impact’s marketing and advertising strategies with SocialPeta
In June 2019, miHoYo published a promo video for its new game — Genshin Impact. In September 2020, the game came out and dominated charts right away. Fiona Long of SocialPeta breaks down advertising and promotion strategies that made Genshin Impact an immediate success.
2020 in video games: Sensor Tower’s Craig Chapple on ramifications of Epic vs Apple showdown, rise of mobile-first AAA games, and key M&A deals
With the holiday season just days away, Craig Chapple, Mobile Insights Strategist, EMEA at Sensor Tower, looks back at 2020. We join him to discuss what the passing year meant for mobile and the industry at large.