All publications for 24.03.2021
Sensor Tower’s Craig Chapple breaks down key factors contributing to Genshin Impact’s success
Over the last few months, miHoYo proved that the successful launch of Genshin Impact wasn’t accidental. The game has surpassed $1 billion in player spending in under six months, which makes Genshin Impact the first mobile title to do so. We asked Craig Chapple, mobile insights strategist at Sensor Tower, to provide some context to the game’s success.