We’re starting to post videos from our White Nights St.Petersburg 2016 Conference. Here is the first one: Mike Hines from Amazon explains what the top 50 apps do with IAPs that the others don’t.

When people ask me about the secret of designing mobile games, I always say one thing – forget everything you knew before mobile games. All of your old experience is irrelevant here.

How to promote games on the South Korea mobile games market? Yuliya Nabieva, Asian Market Expert, shared some tips on it.

In December 2014, the developer Game Hive that created ‘Beat the Boss’ game series released the RPG clicker ‘Tap Titans’. The game has plenty of interesting and uncommon gamedesign decisions, so we’ve decided to deconsrtuct it.

Fishdom as the title is not a couple of months old as you may infer looking at the official release dates of Fishdom: Deep Dive on App Store and Google Play (December 2015 and February 2016, respectively). The first game under this title was released in 2008. Since then the World witnessed the release of at least eight projects with the similar name on PC alone with only three numbered parts among them. The mobile Deep…

Panoptes is a single-player collectible card game about cyberpunk and demons developed by Suricate Games. Dmitry Gavrilov is a producer that worked on this project. He told us about the team and the reasons to make CCG.

Nika Entertainment explained how to adapt your game to the Japanese market.

Why is mobile traffic so expensive? How do mediation networks charge up the prices and why? We’ve asked these questions to Head of Marketing at ComboApp Nadia Matukhno.

The localization of apps for children – as seen by All Correct, an international translation agency.

How to make a mobile farm game? And why do you need to make one, in the first place? We’ve asked Ivan Gorelov, Producer at Glu Mobile and former General Producer at Game Garden.

Some quick-and-dirty tips and trick of app promotion – from Anton Losman, CEO at CloudTeam and former Digital Click producer.

How can Ice Hockey World Championship influence the downloads of sports games? We’ve asked Nikolay Rakushin, the founder of PlayMobileFree Studio.

A detailed review of methods of player retention and monetization in Subway Surfers.

Thanks to Twitch tinyBuild’s and Lazy Bear Games’ fighting sim “Punch Club” has made $2 million in 2 months. Alex Nichiporchik, tinyBuild CEO, has shared with us some thoughts about how to promote games on the streaming service.

Simon Watmough, Space Ape Games Technical Director, explains why a mobile game needs a famous script writer, how to get an App Store feature, and why does a game studio need venture capital.

Translation agency Alconost explains how the quantity of text in a game can change depending on the language it is being translated into. This text will be useful for anyone who wants to avoid having to redraw the size of the buttons in a game for every region.

Some tips on how to enter the China’s mobile games market from Yuliya Nabieva, Asian Market Expert.

Unity CMO Clive Downie on why is there no AAA-titles made with Unity, what are the difference between Unity new subscription plans and how can Unity Certification Program help you get a job.