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Marketing November 30, 2016

Playrix: “We Don’t Mind The Clones”

Mobio Talks interviewed a couple of speakers from White Nights Moscow 2016, which took place on October 11-12. Today we publish the conversation of Anton Krokhmalyuk, CMO at Mobio, and Tanya Evdokimenko, former Head of the Kiev Playrix office.
Game Development November 25, 2016

Self-Government Day in Zeptolab: Awakening of Creativity in Employees

One-day corporate jams boost creativity and autonomy of employees, believe Zeptolab’s administrators. The authors of Cut the Rope and King of Thieves tell the story of why and how they throw four such jams each year.
Game Development November 24, 2016

Remastering Makes Sense in Ten Years After the Game’s Release

October 28 was marked by the release of The Elder Scrolls V: Skyrim Special Edition, which is actually the remaster of the namesake project that is already five years old. We discussed that with Alexander Kutekhov, Producer at Buka Entertainment, one of the largest Russian software developers and publishers.
Video November 24, 2016

White Nights Moscow 2016: Getting Started in Virtual Reality with Unreal Engine

The next White Nights Moscow 2016 video is a presentation from Luis Cataldi from Epic Games. He shared some useful advices about how to get started in VR with Unreal Engine.
Video November 24, 2016

White Nights Moscow 2016: Acquire Quality Players under a Revenue Share Business Model

The next White Nights Moscow 2016 video is a presentation from Karel de Beule from PlayClips. He comments on how to use YouTube bloggers and opinion makers to acquire quality players.
Video November 24, 2016

White Nights Moscow 2016: What the Top 50 Do With IAP That The Rest of Us Don’t

The next White Nights Moscow 2016 video is a presentation from Mike Hines from Amazon. He explains what the top 50 apps do with IAPs that the others don’t.
Video November 24, 2016

White Nights Moscow 2016: The Player’s Journey in The Witcher Series

We’re starting to post videos from our White Nights Moscow 2016 Conference. Here is the first one: Mattew Steinke from CD Project Red recreates the making of The Witcher series.
Marketing November 23, 2016

Playrix: «Gardenscapes Has 3,5M DAU»

Gardenscapes was released on August 25 and become the next hit from Playrix. A month later, AppAnnie revealed that the launch of the game helped the developer to enter the Top 20 mobile publishers in the world. We discussed Gardenscapes transformation from hidden object to match-3, changes that were made and first results with the Head of the Kyiv office – Tanja Evdokimenko.
Marketing November 18, 2016

The Making of Learn English with Rhymes

Sergey Kopov shared his experience of launching Learn English with Rhymes, a children’s game that he developed independently, and that immediately got featured on App Store and Google Play.
Game Development November 17, 2016

“There Was a Lack of Turn-based Strategies For Some Time”: Interview With Ino-Co About Codex of Victory Wargame

This summer, a wargame Codex of Victory was released on Steam Early Access. The title was developed by the Russian team Ino-Co, the developers of Fantasy Wars and Warlock series. We talked to the studio’s CEO Alexey Kozyrev about it.
Game Development November 15, 2016

“We Started Working on Game Before Pokemon GO Was Released” – MintFrogs CEO on League of Arosaurs

At the end of September, a gamedev studio MintFrogs, based in Minsk, Belarus, released a trailer of their new title – League of Arosaurs. The game looks a lot like a Pokemon Go and Clash Royale hybrid. We talked with Matvey Fedorenchik, CEO and founder of the studio, about the project.
Marketing November 14, 2016

Game Insight: 25% of Apple Watch Users Among Mirrors of Albion Players Make Regular Purchases

“A companion app for Apple Watch has increased Mirrors of Albion’s ARPDAU and quadrupled the number of game sessions played by Apple Watch users” told Andrey Ivashentsev, Innovation Director at Game Insight, at the White Nights Moscow 2016 conference.
Game Development October 26, 2016

“So We Removed Planetary Battles And Battles in Black Holes”, – 1C on New Space Rangers

At the beginning of October, the Russian-based 1C announced the release of a new mobile game Space Rangers: Heritage. We talked to Denis Maltsev, the company’s Producer, about the new project.
Marketing October 20, 2016

How to Get CPI Around $0.08

Egor Karpov, Mobile Marketing Consultant, told us how banner experiments helped him significantly reduce CPI of the Emojination game.
Marketing October 17, 2016

White Nights Moscow 2016: Indie Game Cup Winners Revealed

Yet another White Nights conference is over, and it is time to name the winners of this year’s indie projects contest Indie Game Cup. Two of its four prizes went to everyone’s favorite Pig Bang.
Game Development October 6, 2016

«Victor Kisliy Has Made a Significant Contribution Into The Interface Design”: Wargaming on Its Work on Master of Orion

The end of August witnessed the full-fledged release of Master of Orion developed through a mutual effort of NGD Studios and Wargaming. Alexander Zezyulin, R&D Operations Director of Wargaming shared some stories about the course of work on the game.
Marketing October 4, 2016

Cloud Pirates: “All Fights in The game Are in The Honest 3D”

Closed beta test of action MMO “Cloud Pirates” began on September 15, 2016. We talked to its project manager Aleksey Kornev about the game history and the specifics of its development.
Marketing October 3, 2016

“Update Without Featuring Provides Traffic Boost of Less Than 5% or None At All”: VGTRK About Apps for Kids

A new kids game “Be-be-bears” gained more than 1M installs in four months. We talked to Alexey Ilin, Senior Producer of Kids Projects at VGTRK (All-Russia State Television and Radio Broadcasting Company).
Game Development September 29, 2016

White Nights Moscow 2016 to Host The Fifth Indie Game Cup

The White Nights Conference that will take place in Moscow in mid-October is to host the fifth championship of game projects made by independent studios – Indie Game Cup. We talked with Julia Lebedeva, chief organizer of the White Nights and Head of Development at Nevosoft, on the history, aim and preliminary results of this contest.
Game Development September 27, 2016

1С on Renoir: “We Wanted to Create a Sad, Contemplative, Smart Game”

Denis Maltsev, Producer at 1C, told us why the Russian company had decided to publish a noir project Renoir that failed at Kickstarter.
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