Egor Karpov, Mobile Marketing Consultant, told us how banner experiments helped him significantly reduce CPI of the Emojination game.

Yet another White Nights conference is over, and it is time to name the winners of this year’s indie projects contest Indie Game Cup. Two of its four prizes went to everyone’s favorite Pig Bang.

The end of August witnessed the full-fledged release of Master of Orion developed through a mutual effort of NGD Studios and Wargaming. Alexander Zezyulin, R&D Operations Director of Wargaming shared some stories about the course of work on the game.

Closed beta test of action MMO “Cloud Pirates” began on September 15, 2016. We talked to its project manager Aleksey Kornev about the game history and the specifics of its development.

A new kids game “Be-be-bears” gained more than 1M installs in four months. We talked to Alexey Ilin, Senior Producer of Kids Projects at VGTRK (All-Russia State Television and Radio Broadcasting Company).

The White Nights Conference that will take place in Moscow in mid-October is to host the fifth championship of game projects made by independent studios – Indie Game Cup. We talked with Julia Lebedeva, chief organizer of the White Nights and Head of Development at Nevosoft, on the history, aim and preliminary results of this contest.

Denis Maltsev, Producer at 1C, told us why the Russian company had decided to publish a noir project Renoir that failed at Kickstarter.

CEO of Magisterion Serge Korolev announced closing up of the mobile department and the end of Unity development. He told us about the reasons that forced him to make such a decision.

We’ve had a nice talk with the organizer of White Nights about the program of the conference in Moscow. What we got out of it is this hearty longread.

Party Hard first anniversary was on August 25th. We talked to its developers, the Ukrainian company Pinokl Games, about the history of the project and the release on Steam. The whole team took part in this interview.

Recently Outfit7 has released their new runner game Talking Tom Gold Run in the incredibly popular universe of Talking Tom. We’ve analyzed the game to find out if it’s going to be a hit.

We’ve talked to LingPlay studio about their new game – a battler «Heroes and Puzzles», which was featured in Canadian Apple App Store in June.

Nikolay Baryshnikov, head of gaming department at 1C Company, tells about Russian retail market and what his department is responsible for.

Ilya Salamatov, Director of Business Development at 101XP, is going to tell us about partnership relations with Chinese companies, publishing of the games and localization.

The next White Nights St.Petersburg 2016 video is a presentation from Cyril Barrow (Rovio Entertainment). He spoke about giving a freedom to a team.

The next White Nights St.Petersburg 2016 video is a presentation from Andreea Chifu (Paradox Interactive). She spoke about publisher’s role in game development.

The next White Nights St.Petersburg 2016 video is a presentation from Ben Liu (NetEase Games). He spoke about the Chinese mobile market and how to enter it.

The next White Nights St.Petersburg 2016 video is a presentation from Ekaterina Shapira and Anna Zhitnyuk (Google). They spoke about Google solutions for app promotion.

Igor Elovikov, Creative Director at Playrix, told us how was the Township created and shared some thoughts about the history of farm games.