All publications by tag «market research»
Juniper Research: Video games market to exceed $200 billion by 2023
Analytics firm Juniper Research published a report that says the video games market will grow to over $200 billion in value in 2023. This is up from the $155 billion expected this year. Mobile and cloud gaming will be the biggest growth drivers.
DataMagic upgrade enables games segmentation by mechanics and settings
The analytical service DataMagic has upgraded its games classification system. When evaluating your desirable niche you can now filter games not just by their genres, but also by sub-genres (essentially, by their mechanics), and by setting.
How to make sure your Match 3 game succeeds in China
China is the world’s biggest market by mobile game revenue (to reach $30 billion in 2020). It is also extremely difficult to navigate for foreign publishers. First, you’ve got stringent regulations imposed by the Chinese government. Secondly, sensitivities and preferences of the Chinese players can be a puzzle game in and of itself.
So launching in China is tricky, but nevertheless doable. GameRefinery explains how by looking at one of the most popular genres on mobile: Match 3.