All publications by tag «market research»
DataMagic upgrade enables games segmentation by mechanics and settings
The analytical service DataMagic has upgraded its games classification system. When evaluating your desirable niche you can now filter games not just by their genres, but also by sub-genres (essentially, by their mechanics), and by setting.
How to make sure your Match 3 game succeeds in China
China is the world’s biggest market by mobile game revenue (to reach $30 billion in 2020). It is also extremely difficult to navigate for foreign publishers. First, you’ve got stringent regulations imposed by the Chinese government. Secondly, sensitivities and preferences of the Chinese players can be a puzzle game in and of itself.
How does your mobile game compare in 2019? GameAnalytics provides benchmark stats
So, you have released a mobile game. Do you know what to consider a good retention rate for your title? Wondering how much time users spend playing similar games? And what about money? How does your ARPPU compare to that of competitors?
Newzoo: global games market will reach $152.1 billion in 2019
Newzoo rolled out 2019 Global Games Market Report last week. Based on the report’s estimates, there are 2.5 billion game enthusiasts in the world, encompassing all kinds of gaming behavior from playing to owning the gaming tech, to simply viewing. This audience will spend $152.1 billion on games in 2019, which constitutes +9.6% year on year growth.
New Tool from SuperData to Predict Gaming Market Behavior
SuperData, a Nielsen’s company specializing in game research across all platforms, has launched Arcade Forecaster. The new tool uses metrics like revenue, monthly active users and in-game spending to evaluate the performance of digital titles. It also provides publishers and developers with a broader picture of the current macro-level trends in the digital market.