All publications by tag «market research»
DataMagic upgrade enables games segmentation by mechanics and settings
The analytical service DataMagic has upgraded its games classification system. When evaluating your desirable niche you can now filter games not just by their genres, but also by sub-genres (essentially, by their mechanics), and by setting.
How to make sure your Match 3 game succeeds in China
China is the world’s biggest market by mobile game revenue (to reach $30 billion in 2020). It is also extremely difficult to navigate for foreign publishers. First, you’ve got stringent regulations imposed by the Chinese government. Secondly, sensitivities and preferences of the Chinese players can be a puzzle game in and of itself.
So launching in China is tricky, but nevertheless doable. GameRefinery explains how by looking at one of the most popular genres on mobile: Match 3.