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How to make sure your Match 3 game succeeds in China

China is the world’s biggest market by mobile game revenue (to reach $30 billion in 2020). It is also extremely difficult to navigate for foreign publishers.  First, you’ve got stringent regulations imposed by the Chinese government. Secondly, sensitivities and preferences of the Chinese players can be a puzzle game in and of itself.

So launching in China is tricky, but nevertheless doable. GameRefinery explains how by looking at one of the most popular genres on mobile: Match 3.