All publications by tag «Genshin Impact»
Sensor Tower’s Craig Chapple breaks down key factors contributing to Genshin Impact’s success
Over the last few months, miHoYo proved that the successful launch of Genshin Impact wasn’t accidental. The game has surpassed $1 billion in player spending in under six months, which makes Genshin Impact the first mobile title to do so. We asked Craig Chapple, mobile insights strategist at Sensor Tower, to provide some context to the game’s success.
Tencent challenged by startups like Genshin Impact devs miHoYo
Tencent Holdings is the world’s top video games company by revenue, and it’s not about to change any time soon.
Last year, Tencent’s two biggest mobile titles, PUBG Mobile and Honour of Kings, each brought in over $2.6 billion. This is on top of revenues coming from Tencent’s numerous platforms, like WeChat, China’s biggest social network.
However, Genshin Impact, the biggest global launch ever for a Chinese game,
In-depth analysis of Genshin Impact’s marketing and advertising strategies with SocialPeta
In June 2019, miHoYo published a promo video for its new game — Genshin Impact. In September 2020, the game came out and dominated charts right away. Fiona Long of SocialPeta breaks down advertising and promotion strategies that made Genshin Impact an immediate success.