Genshin Impact has become the number one mobile game by consumer spend in the first quarter of 2022 globally, according to the latest report by data.ai. miHoYo’s title had a strong impact on the rise of the open world RPG subgenre.
Key takeaways from the report
- Genshin Impact reached $530 million in player spending on iOS and Android during the quarter ending March 31.
- It is followed by Roblox, Honor of Kings, and Candy Crush Saga, with PUBG Mobile and Free Fire closing the top 10.
- According to data.ai’s estimates, miHoYo’s mobile hit has generated around $2.7 billion since its launch in September 2020. However, AppMagic previously estimated the game’s lifetime player spending at over $3 billion.
- Although the RPG genre has already been one of the highest-grossing categories on mobile for a while, Genshin Impact’s success helped bring other open world RPGs into the spotlight.
- In 2021, this subgenre skyrocketed to sixth place on the list of the biggest RPG categories by consumer spend. It represents a 233% growth year-over-year.
- Genshin Impact is almost equally popular among males and females. However, the share differs by region, with the game is 20% more likely to be played by female users in the Americas and EMEA.
- Interestingly, Japanese players tend to buy the most expensive in-app item, a special bundle with 6480 Genesis Crystals for $120. Last month, 1 in every 5 purchases made in Japan was for this bundle, which contributed to 60% of the game’s total revenue in the country.
The full report, with more data on Genshin Impact’s worldwide success, can be found here.