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Newzoo dissects battle royale phenomenon
According to Newzoo, as of May 2019, 41% of the U.S. gamers play either Fortnite, Apex Legends, or PUBG. It might be tempting to recognize battle royale as a genre in its own right that is distinct from shooter. However, the three titles do not share the same community, with people attracted to various battle royale games for different reasons.
In a new study,
PUBG Mobile MAUs Exceed 100M, Mobile Battle Royales Bring In Over $2B in Less than 2 Years
100 million monthly active users (MAUs) now play the mobile version of PUBG, according to App Annie via VentureBeat. That doesn’t include players in China, where Tencent, the game’s publisher, had to shut the game down.
The battle royale shooter debuted on mobile slightly over a year ago, so this result is impressive. Since it’s launch on iOS and Android, PUBG has brought in more than $100 million for Tencent.