App Annie’s CEO Ted Krantz announced today the acquisition of analytics firm Libring. The expansion will allow App Annie to deliver mobile market data and advertising analytics side by side.
Instagram was instrumental in promoting the mobile hit Archero. It provided 48 percent of the game’s ad impressions on iOS.
How to advertise a mobile game in 2019? Apptopia explains the rules of player engagement.
In a new blog post, Facebook shared findings from a recent study into how mobile game publishers use different monetization strategies.