All publications by tag «ads»

Marketing

Why Hybrid Monetization is Thriving and How to Do It Right

How many games use in-app ads? How to estimate your game’s potential daily ad revenue? How to design ads into your game?

Orly Tsesis, Publisher Solutions Manager, CEE & Israel at Facebook Audience Network, explains how to transition your game to a hybrid monetization model and why now is the best time to do it.

Orly Tsesis, Publisher Solutions Manager, CEE & Israel at Facebook Audience Network

89% of top games worldwide had an ad platform SDK installed by the end of 2019.