Tag: ads

facebook

7 steps from IAP to ads

In 2019, publishers and developers received $13.8 billion in mobile game ad revenue. And that figure is growing more than 25% year over year. In this talk, Lisa Tolentino, Strategic Partner Manager at Facebook, explains the steps it…

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Self-optimizing ads improve CTR

Following two years of developing and testing, ad analytics platform Playable Platform announced some stats on their self-optimizing ad technology.

App Annie

App Annie acquires Libring and rebrands

App Annie’s CEO Ted Krantz announced today the acquisition of analytics firm Libring. The expansion will allow App Annie to deliver mobile market data and advertising analytics side by side.