Tag: ads

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Playrix’s ads banned in UK as misleading

UK’s Advertising Standards Authority has banned a certain type of ads Playrix used for its ‘match-three’ titles Homescapes and Gardenscapes. The regulator found these ads misleading as they “were not representative of the games they were purported…

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7 steps from IAP to ads

In 2019, publishers and developers received $13.8 billion in mobile game ad revenue. And that figure is growing more than 25% year over year. In this talk, Lisa Tolentino, Strategic Partner Manager at Facebook, explains the steps it…

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Self-optimizing ads improve CTR

Following two years of developing and testing, ad analytics platform Playable Platform announced some stats on their self-optimizing ad technology.