All publications for 29.04.2020
Nexon CEO Owen Mahoney: Targeting whales in F2P is wrong strategy
In the F2P model, “whales” are players who are willing to spend much more in a game than average players. The terms comes from the world of Las Vegas casinos, where big spenders are referred to as “whales.”
Games that go after the money of specific big spenders operate in a the morally grey territory of exploitative game design. According Nexon CEO Owen Mahoney, however, this strategy is also faulty in pure business terms.
7 steps from IAP to ads
In 2019, publishers and developers received $13.8 billion in mobile game ad revenue. And that figure is growing more than 25% year over year.
In this talk, Lisa Tolentino, Strategic Partner Manager at Facebook, explains the steps it takes to transition to a hybrid model of in-app purchases and ads.
You’ll learn how to test your revenue potential with ads, how to design the ad into your game, and how to measure your success.