Sensor Tower has bought Pathmatics, a marketing intelligence platform, for an undisclosed sum. It is the first acquisition in the company’s history, and now Sensor Tower will be able to provide insights into more platforms.
The deal was officially closed on May 17. With the help of Pathmatics, Sensor Tower will expand its range of services, introducing new social insights for TikTok, YouTube mobile, and Snap, as well as providing digital TV insights and expanded coverage for mobile app ad insights.
According to TechCrunch, all 60 employees of Pathmatics will join Sensor Tower, with some of them receiving executive roles. Sensor Tower co-founder Alexey Malafeev will remain CEO, while CEO Pathmatics Gabe Gottlieb will become CSO.
Pathmatics is a Santa Monica, California-based company. Since being founded in 2011, the platform has attracted 250 brands and over 7,000 users. It helped Pathmatics increase its software-as-a-service growth by over 200% since 2018.