All publications by tag «mobile»
“2021 in Video Games” with Tenjin’s Roman Garbar
Joining us for another episode of the “2021 in Video Games” series is Roman Garbar, Marketing Director at Tenjin. Headquartered in San Francisco, Tenjin offers a single, comprehensive platform for mobile app analytics, attribution and ad network data aggregation.
Social Peta: Marvel Future Revolution brings in around $30 million in its first month
Officially launched worldwide on 25 August 2021, Marvel Future Revolution has generated approximately 50 million downloads and over $30 million in revenue. This is according to marketing intelligence firm SocialPeta, which has analyzed the title’s marketing campaign.
Netflix releases new mobile title Stranger Things: Puzzle Tales developed by Next Game
A new mobile game based on the Stranger Things franchise has been officially launched today. Netflix helped Finnish studio Next Game develop the title, which marks a new step for the streaming giant in its expansion into the games industry.
Apple Arcade former head of content reportedly becomes new VP of PlayStation’s mobile division
PlayStation Studios seems to have a new head of its mobile division, Nicola Sebastiani, who previously was the content head of Apple Arcade. The appointment is in line with Sony’s plans to bring more IPs to mobile.
App Annie and its founder to pay over $10 million to settle securities fraud charges
The U.S. Securities and Exchange Commission (SEC) charged App Annie and its co-founder and former CEO and Chairman Bertrand Schmitt with securities fraud. SEC found that the mobile analytics firm engaged “in deceptive practices” and made “material misrepresentations” about how it obtained its market data on mobile app performance. Without admitting or denying the SEC’s findings, App Annie agreed to pay more than $10 million to settle the matter.
VRTCAL’s Todd Wooten on game ad innovation driven by changing consumer behaviors
Mobile game advertising is evolving in the face of today’s consumer privacy initiatives and changing media consumption habits. However, mobile gaming developers are doing everything they can to protect their revenue sources instead of looking for growth opportunities due to these developments. Fortunately, none are happening overnight, offering developers some time to chart a path forward.
Voodoo’s Corentin Selz on hybrid-casual games: “We want players to stay for 14 or 30 days, or even longer”
Corentin Selz, Publishing Manager at Voodoo, discusses how the publisher is transforming its existing portfolio of hits into hybrid-casual titles in order to meet the increased demand from users for more in-depth gameplay.
Mobile publishers combat IDFA changes by increasing feature updates to keep players engaged
Apple’s new IDFA policy implemented with the release of iOS 14.5 has already impacted the mobile market. Developers and publishers are now looking for new ways to keep players engaged and increase monetization. Adding new features in their games might help in it.
Xsolla and WN Events to hold Game Developer Day LATAM on July 27, 2021. Submissions open for XDC Contest for LATAM Developers
Xsolla and WN Events announced the Game Developer Day LATAM that will take place on July 27, 2021. Devs based in Latin America making games in any genre and for any platform are invited to enter XDC Contest for LATAM Developers.