Industry News April 5 Playrix co-founder Igor Bukhman: “We won’t be able to continue working the way we worked before” Igor Bukhman, the billionaire co-founder of mobile developer and publisher Playrix, has opened up about how things have changed for the company and its thousands of employees since Russia sent troops to Ukraine on February 24.
Industry News March 14 Playrix and Bandai Namco to donate hundreds of thousands of dollars to Ukraine Game companies across the world continue to help Ukrainian citizens and their employees in the country. Playrix and Bandai Namco have now joined the efforts by making donations to humanitarian efforts.
Industry News August 25, 2021 Gardenscapes surpasses $3 billion in player spending, third of it generated during last year It’s been five years since Playrix released its mobile hit Gardenscapes, which has generated over $3 billion in player spending on iOS and Android by now.
Industry News August 3, 2021 Playrix to support charities in four countries as part of its $115K nonprofit contest Mobile publisher Playrix has announced the results of its annual nonprofit contest, which lets employees request finances for a charity of their choice. The company allocated a total of $115,000 for this initiative.
Industry News March 22, 2021 Playrix acquires Ukrainian studio Boolat Games for undisclosed sum Mobile developer and publisher Playrix has just bought a new studio. Boolat Games joined the company to work on the announced F2P title.
Industry News February 19, 2021 Russian singer Zemphira collabs with Playrix on new song dedicated to Homescapes butler Austin Mobile publisher Playrix and famous Russian rock singer Zemfira released an animated music video for a new song Austin. It’s inspired by the Homescapes butler of the same name.
Industry News February 4, 2021 New mobile hit Project Makeover earns $21 million in US in January, tops Gardenscapes in US revenue Project Makeover is a match-3 mobile game that continues to climb to the top. The title’s revenue for January exceeded $20 million which helped it surpass a few projects from Playrix and King.
Industry News October 13, 2020 Playrix’s ads banned in UK as misleading UK’s Advertising Standards Authority has banned a certain type of ads Playrix used for its ‘match-three’ titles Homescapes and Gardenscapes. The regulator found these ads misleading as they “were not representative of the games they were purported to feature.”
Industry News May 28, 2020 GameRefinery: Match3 takes lead in US iOS market with 21% of its revenue Match3 games generate 21% of all US iOS revenue, which makes it the biggest subgenre in the region. This is according to GameRefinery’s latest genre snapshot report.
Industry News May 25, 2020 Financial Times: Igor Bukhman on how Playrix doubled downloads in April Financial Times published an article about Playrix. It doesn’t offer any new facts, but there are some interesting quotes, about UA, investments and the stock market.
Industry News May 13, 2020 Playrix games shoot past 1 billion downloads Playrix now boasts over 1.1 billion downloads across its games, according to Sensor Tower.
Industry News May 7, 2020 Long live the King: Candy Crush Saga surpassed by Gardenscapes for monthly global consumer spend in April 2020 Since King launched Candy Crush Saga in 2012, it has remained the top match-3 game for monthly global consumer spend. Until now.
Industry News April 30, 2020 Manor Matters: Playrix releases new game: it’s not match-3, it’s hidden object Today, Playrix has globally released their new title. For the first time in a long while, it’s not a match-3 game. It is a free-to-play hidden object title called Manor Matters.
Industry News March 19, 2020 Forbes: Playrix worth $7 billion The Russian edition of Forbes published a big article on Playrix. In addition to detailing the history of the company, it provides several interesting figures.
Industry News March 5, 2020 Playrix acquires Panda Jam developer Plexonic Playrix continues to expand. The company announced the acquisition of Armenia-based studio Plexonic, best known for Panda Jam.
Industry News December 5, 2019 Playrix spends $100 million on acquisitions in 2019 By 2025, Playrix intends to catch up with the leaders of the US market in terms of the annual revenue. These include companies like Activision Blizzard Inc. and Electronic Arts Inc.
Industry News November 28, 2019 Apptica: Playrix annual revenue to surpass $1 billion for first time in 2019 Playrix will earn over a billion dollars on mobile in 2019. And that’s just from in-app purchases.
Industry News November 11, 2019 Homescapes: Playrix’s second game to clear $1 billion Two Playrix games have exceeded $1 billion in lifetime revenue to date. Gardenscapes was the first to reach this milestone. And Homescapes has now followed suit.
Featured September 27, 2019 Playrix: Creating levels and elements for match-3 games How do you make new elements in a match-3 game? And how do you create levels and work with analytics? Aleksandr Shilyaev, lead game designer at Playrix, explains how the studio addressed these challenges while working on its hit title Gardenscapes.
Industry News September 17, 2019 NetEase doing great in Japan China’s NetEase is strengthening its position abroad. Four of its mobile titles made it to the top 100 highest-grossing titles in Japan last month.