Mobile developer and publisher Playrix has just bought a new studio. Boolat Games joined the company to work on the announced F2P title.

Mobile publisher Playrix and famous Russian rock singer Zemfira released an animated music video for a new song Austin. It’s inspired by the Homescapes butler of the same name.

Project Makeover is a match-3 mobile game that continues to climb to the top. The title’s revenue for January exceeded $20 million which helped it surpass a few projects from Playrix and King.

UK’s Advertising Standards Authority has banned a certain type of ads Playrix used for its ‘match-three’ titles Homescapes and Gardenscapes. The regulator found these ads misleading as they “were not representative of the games they were purported to feature.”

Match3 games generate 21% of all US iOS revenue, which makes it the biggest subgenre in the region. This is according to GameRefinery’s latest genre snapshot report.

Playrix now boasts over 1.1 billion downloads across its games, according to Sensor Tower.

Since King launched Candy Crush Saga in 2012, it has remained the top match-3 game for monthly global consumer spend. Until now.

In April 2020, Gardenscapes from Playrix has surpassed Candy Crush Saga for monthly global consumer spend across iOS and Android. This is according to PocketGamer.biz, which cites data from App Annie.

Data from another analyst firm, AppMagic, suggests that in April, 

The Russian edition of Forbes published a big article on Playrix. In addition to detailing the history of the company, it provides several interesting figures.