Apple has made a few changes to its App Store policy regarding subscription prices. From now on, iOS developers will now be able to charge users more money without notifying them.

Apple has received a lot of criticism for its latest decision to remove from sale apps that haven’t been updated in two years. According to the latest report, there are now almost 3000 apps that might face deletion.

Media strategist Eric Seufert has shared five trends of the mobile games market for 2022. Among other things, he believes that companies will start creating Android-first strategies for their titles in the wake of the ATT implementation on iOS.

Microsoft has tried to convince Apple that it will be great for users to get some AAA games from Xbox on iOS, according to new private emails. However, negotiations about bringing xCloud to the App Store didn’t end well due to some financial and engineering disagreements.

As we all know, the world of mobile ads has changed forever since the release of iOS 14.5. Apple let users say no to tracking their personal data. Some apps, however, are still collecting information using a looser interpretation of Apple’s privacy rules.

Russia’s Federal Antimonopoly Service (FAS) has opened a case against Apple as the company still doesn’t let developers add links to alternative payment methods outside the App Store.

Apple has taken the next step in its long-lasting legal battle with Epic Games. The company filed a notice of appeal against California’s court ruling, saying that the upcoming changes in the App Store policy might be harmful both for iOS users and developers.

iOS users might soon get the first alternative payment solution that won’t be controlled by Apple. Revenue platform Paddle has announced its own system with lesser commission fees for devs.

It looks like mobile game developers found a way to bypass Apple’s privacy rules and identify users even if they said no to tracking their data. They still collect information that might be used for digital fingerprinting.

Strategy is now the third biggest genre in the US, according to the latest report by GameRefinery. This category accounts for 17% of the US iOS market’s revenues, with developers implementing more genre-blending mechanics.

Earlier this year, Apple made a few changes to Apple Arcade, bringing more successful iOS titles to its subscription service. Discoverability expert Simon Carless tried to break down the reasons behind the company’s new strategy.

Harry Potter: Magic Awakened, which is co-developed by Portkey Games and NetEase, launched in mainland China on Sep 9 to claim the top spot on the country’s iOS revenue chart.

On September 10, a federal judge in California ruled that app developers can now direct users to payment options outside the App Store. That said, the court failed to “ultimately conclude that Apple is a monopolist.” Nor did the ruling force Apple into allowing third-party app stores on iOS. The iPhone maker was also allowed to keep its steep 30% commission. While Epic has lost on 9 of 10 counts, the Fortnite company might just have powerful allies in Washington.

On September 12, Epic Games appealed the September 10 ruling passed by Judge Yvonne Gonzalez Rogers, which concluded the Epic Games v. Apple legal case.

Months-long legal battle between Epic and Apple has just culminated in Judge Yvonne Gonzalez Rogers’ issuing a permanent injunction that compels Apple to allow independent payment systems.

After South Korea amended its Telecommunications Business Act last week, Epic Games has attempted to bring Fortnite back to the country’s App Store. To that effect, Epic has asked Apple to reinstate its developer account on iOS. Apple, though, respectfully declined.

Despite many concerns about the IDFA changes, opt-in rates for mobile games on iOS are quite high. According to GameAnalytics, 43% of users gave their consent to their personal data being tracked.

Apple has humbly extended privacy restrictions for third-party apps to its own products. On iOS 15, App Store and Apple News will now ask users for permission to access personal data used for targeted ads.

Mobile game advertising is evolving in the face of today’s consumer privacy initiatives and changing media consumption habits. However, mobile gaming developers are doing everything they can to protect their revenue sources instead of looking for growth opportunities due to these developments. Fortunately, none are happening overnight, offering developers some time to chart a path forward.