All publications by tag «iOS»

Industry News

Apple also investigated by Department of Justice. US lawmakers address “serious competition concerns” in app store space

On September 10, a federal judge in California ruled that app developers can now direct users to payment options outside the App Store. That said, the court failed to “ultimately conclude that Apple is a monopolist.” Nor did the ruling force Apple into allowing third-party app stores on iOS. The iPhone maker was also allowed to keep its steep 30% commission. While Epic has lost on 9 of 10 counts, the Fortnite company might just have powerful allies in Washington.

Marketing

VRTCAL’s Todd Wooten on game ad innovation driven by changing consumer behaviors

Mobile game advertising is evolving in the face of today’s consumer privacy initiatives and changing media consumption habits. However, mobile gaming developers are doing everything they can to protect their revenue sources instead of looking for growth opportunities due to these developments. Fortunately, none are happening overnight, offering developers some time to chart a path forward.