All publications by tag «ads»
Plarium spent $8.66 million on YouTube ads for RAID: Shadow Legends over last six months
Analytics platform BuzzGuru has analyzed the influencer marketing strategy for RAID: Shadow Legends, finding how much money Plarium pays YouTube creators on average. According to the report, the company has spent $8.66 on this type of ads over the last six months.
In-game audio ad service AudioMob raises $14 million at $110 million valuation
AudioMob, which provides audio ads in mobile games, has raised $14 million in Series A funding at a current valuation of $110 million. The company has already collaborated with music artists Nas and Ed Sheeran, as well as brands like Intel and Jeep.
VRTCAL’s Todd Wooten on game ad innovation driven by changing consumer behaviors
Mobile game advertising is evolving in the face of today’s consumer privacy initiatives and changing media consumption habits. However, mobile gaming developers are doing everything they can to protect their revenue sources instead of looking for growth opportunities due to these developments. Fortunately, none are happening overnight, offering developers some time to chart a path forward.
EA denies signing agreement to add TV-style ads in its console games
Last week, TV ad tech company Simulmedia announced the launch of advertising platform called playerWON. It’s designed to allow developers to add TV-style commercials into console and PC games. The company also claimed it had already signed deals with several big gaming brands, including EA. EA, however, is denying its involvement.
Players and devs react to adding TV-style ads in console games: “You’ll never see a drop of my money”
Soon after playerWON announced its plans to add TV-style commercials into console and PC games, players and some developers criticized the advertising platform. Some of them promised to never give their money to companies that would implement this system.
Apple updates App Store Review Guidelines. Misleading ads to be banned
Apple has updated App Store Review Guidelines. One of the most significant changes concerns misleading ads. If an app or game developer uses misleading marketing even outside the App Store, it can now result in the app’s removal from the App Store, as well as termination of the developer account.
Playrix’s ads banned in UK as misleading
UK’s Advertising Standards Authority has banned a certain type of ads Playrix used for its ‘match-three’ titles Homescapes and Gardenscapes. The regulator found these ads misleading as they “were not representative of the games they were purported to feature.”