All publications by tag «ads»
Playrix’s ads banned in UK as misleading
UK’s Advertising Standards Authority has banned a certain type of ads Playrix used for its ‘match-three’ titles Homescapes and Gardenscapes. The regulator found these ads misleading as they “were not representative of the games they were purported to feature.”
Why Hybrid Monetization is Thriving and How to Do It Right
How many games use in-app ads? How to estimate your game’s potential daily ad revenue? How to design ads into your game?
Orly Tsesis, Publisher Solutions Manager, CEE & Israel at Facebook Audience Network, explains how to transition your game to a hybrid monetization model and why now is the best time to do it.
Orly Tsesis, Publisher Solutions Manager, CEE & Israel at Facebook Audience Network
89% of top games worldwide had an ad platform SDK installed by the end of 2019.
7 steps from IAP to ads
In 2019, publishers and developers received $13.8 billion in mobile game ad revenue. And that figure is growing more than 25% year over year.
In this talk, Lisa Tolentino, Strategic Partner Manager at Facebook, explains the steps it takes to transition to a hybrid model of in-app purchases and ads.
You’ll learn how to test your revenue potential with ads, how to design the ad into your game, and how to measure your success.