All publications by tag «monetization»

Marketing

Why Hybrid Monetization is Thriving and How to Do It Right

How many games use in-app ads? How to estimate your game’s potential daily ad revenue? How to design ads into your game?

Orly Tsesis, Publisher Solutions Manager, CEE & Israel at Facebook Audience Network, explains how to transition your game to a hybrid monetization model and why now is the best time to do it.

Orly Tsesis, Publisher Solutions Manager, CEE & Israel at Facebook Audience Network

89% of top games worldwide had an ad platform SDK installed by the end of 2019.

News

Nexon CEO Owen Mahoney: Targeting whales in F2P is wrong strategy

In the F2P model, “whales” are players who are willing to spend much more in a game than average players. The terms comes from the world of Las Vegas casinos, where big spenders are referred to as “whales.”

Games that go after the money of specific big spenders operate in a the morally grey territory of exploitative game design. According Nexon CEO Owen Mahoney, however, this strategy is also faulty in pure business terms.

News

Balancing monetization and narrative in Harry Potter: Hogwarts Mystery

Gamesindustry.biz talked to Josh Yguado, president of Jam City, the studio that developed the mobile RPG Harry Potter: Hogwarts Mystery.

The biggest Hogwarts mystery prior to the launch was whether the developer would be able to combine the free-to-play monetization strategies with a compelling narrative-driven RPG experience.

The game’s performance shows that the studio succeeded.  As of March 2019, the title amassed 45 million downloads globally and brought in $100 million.