All publications by tag «UK»
Playrix’s ads banned in UK as misleading
UK’s Advertising Standards Authority has banned a certain type of ads Playrix used for its ‘match-three’ titles Homescapes and Gardenscapes. The regulator found these ads misleading as they “were not representative of the games they were purported to feature.”
Ukie: “UK games industry remarkably resilient” during COVID-19
Ukie, the trade organization for the UK video games and digital entertainment industry, conducted 15 roundtable discussions with over 50 businesses along with two surveys with a combined 300 repsonses. The purpose of these studies was to explore the impact of COVID-19 on the UK games industry.
This week, the organization published its findings suggesting minimal disruption to the industry, with video games businesses proving “remarkably resilient” during the crisis. This is according to Jo Twist,