All publications by tag «UK»
UK’s new loot box principles include restricting access to underage players and disclosing reward probabilities
The Association for UK Interactive Entertainment (Ukie) has released a new guidance for video game loot boxes, which consists of 11 principles. They are designed to be followed by developers, publishers, and other market participants.
UK Games Fund to receive additional £5 million to support domestic game developers
The UK government has announced an additional funding of £77 million to accelerate the growth of the country’s creative sectors. This also applies to the video game industry, where developers and emerging studios will be able to receive help at early stages.
UK regulator offers Microsoft to take Call of Duty out of equation in Activision Blizzard deal
The UK’s Competition and Markets Authority (CMA) has published its provisional findings as part of its in-depth investigation into Microsoft’s acquisition of Activision Blizzard. The regulator proposed a few remedies such as excluding Call of Duty from the $68.7 billion deal.
Mobile companies increasingly using sexualized in-game ads to attract new users, UK regulator says
The Advertising Standards Authority (ASA), the UK’s regulator of advertising, has raised concerns about the use of misleading and sexualized in-game ads by mobile game companies. The organization noted that these clips might be harmful to users.
EU and UK start antitrust investigation into Meta and Google over their online ad deal
Google and Meta are now under investigation by the EU and UK. According to the European Commission, a deal that the two corporations made in 2018 endangers competition and is used to push smaller companies from the online ad market.
Ukie: 38% of UK games industry professionals prefer to work from home, with only 10% wishing to return to office
The Association for UK Interactive Entertainment (Ukie) has published a new annual UK Games Industry Census, studying how the pandemic has affected working attitudes and workplace diversity in the country.
No More Robots’ Mike Rose: “The idea that the longer you spend on a game the more money it will make is just a complete fallacy”
Mike Rose, the founder of indie publisher No More Robots, did a talk last month on how small studios should validate or adjust their development plans by setting realistic expectations about how much the development is going to cost them versus how much the game is going to bring in.
Fusebox Games layoffs reportedly affected devs who criticized sexist content in games
Last month, several staff members at Fusebox Games were laid off as part of restructure, with the company shifting to a “more agile co-development approach.” Some of these redundancies, it now turns out, might have to do with the open letter signed on May 24 by 31 employees warning the executive team of “problematic content” in mobile title Matchmaker: Puzzles and Stories.