All publications for 18.07.2023
UK’s new loot box principles include restricting access to underage players and disclosing reward probabilities
The Association for UK Interactive Entertainment (Ukie) has released a new guidance for video game loot boxes, which consists of 11 principles. They are designed to be followed by developers, publishers, and other market participants.
SEGA president expects games with production budget of $70 million to “become the norm” when next-gen consoles arrive
Yukio Sugino, president and COO of Sega Corporation, has opened up about the rising development costs in the Japanese games industry. He also touched on the company’s plans to further increase the number of foreign employees.
Microsoft and Activision likely to push back their deal deadline as appeal against CMA paused for two months
Microsoft and the UK’s Competition and Markets Authority (CMA) will have more time to negotiate, as the court has agreed to pause the appeal. This also means that the Activision Blizzard deal probably won’t close today, with a deadline being extended by the parties.