All publications by tag «China»
Fragmented reality of Android market in China
You might have already sensed from our earlier posts that publishing and monetizing your game in China is no walk in the park. But compliance with the local regulations is not the only challenge to overcome. Even if your game is approved, you still have to navigate China’s fragmented mobile market.
How to make sure your Match 3 game succeeds in China
China is the world’s biggest market by mobile game revenue (to reach $30 billion in 2020). It is also extremely difficult to navigate for foreign publishers. First, you’ve got stringent regulations imposed by the Chinese government. Secondly, sensitivities and preferences of the Chinese players can be a puzzle game in and of itself.
MOBA genre losing popularity in China
Chinese market research company Analysis published a report suggesting MOBA’s decline in popularity among Chinese players. Since 2018, MOBA has moved from the first to the third place in the mobile gaming category. Players’ preferences now lie with first-person shooters and simulation games, both of which attract lots of female users.