Activision to drop StarCraft IP?

Sounds crazy, but the StarCraft franchise seems to be getting less and less attractive for Activision Blizzard. At least the publisher’s latest financial report kind of points to that.

Restaurant sims: niche analysis

How to decide if a particular mobile genre is promising or not? Aleksandr Bezobrazov, Marketing Director at Social Quantum, breaks down the genre of restaurant sims and explains what metrics are important to look at.