All publications by tag «apple»
Liftoff teams up with mobile marketing tech companies to launch Post-IDFA Alliance
Liftoff, a global mobile app marketing optimisation platform, announced the launch of the Post-IDFA Alliance. Liftoff is joined by other mobile marketing technology companies like Fyber, Chartboost, InMobi, Vungle and Singular.
2020 in video games: Sensor Tower’s Craig Chapple on ramifications of Epic vs Apple showdown, rise of mobile-first AAA games, and key M&A deals
With the holiday season just days away, Craig Chapple, Mobile Insights Strategist, EMEA at Sensor Tower, looks back at 2020. We join him to discuss what the passing year meant for mobile and the industry at large.
Apple cuts its commission to 15% for devs making under $1 million per year
Apple has rolled out new App Store Small Business Program that reduces App Store commission to 15 percent for small businesses. Devs can qualify for 15% commission if they earned up to $1 million in revenue during the previous calendar year.