Startup Admix has raised $7 million to fund its “non-intrusive” in-game advertising technology.

Focus Home Interactive has acquired The Surge developer Deck13 Interactive.

This year, gamers will spend $159.3 billion on games. This is up 9.3% from last year. The main growth drivers are the pandemic and the upcoming launch of new consoles.

Apple’s new iOS 14 will enable users to turn off Identifier for Advertisers (IDFA) for each app. That option has existed before but it has been securely buried in the Settings where not a lot of people could find it.

HTML5 Game Developer Day will be held on July 7. It’s an event focused on the creation of HTML5 games. Speakers include representatives of Cocos, Snap, Facebook, SoftGames, CoolGames, OK.ru and other companies.

IIDEA, the association representing the video game industry in Italy, has joined the European Games Developer Federation (EGDF).

Apple has confirmed to publishers that it will remove all games from the App Store in China that have not received a government approval by June 30.

Facebook is pulling the plug on Oculus Go, a VR headset launched in 2018.

Defold has added support for the Nintendo Switch. It’s the fist console that the engine supports.

The Epic Games Store reached 61 million monthly active users as a result of its game giveaway campaign, “The Vault.”

Unity has made its premium learning resources free on a permanent basis.

Chinese mobile games revenue generated whopping revenues in Q1 2020. Natalie Stepanova, Head of Marketing & PR at analyst firm Apptica, disusses the phenomenal performance of China’s mobile game sector.

The latest review of digital sales has arrived from SuperData. Last month, gamers spent $10.2 billion on digital copies of games. This is 3 percent below the April figure.

Facebook announced the acquisition of Ready at Dawn Studios.

Microsoft is shutting down its streaming platform Mixer on July 22. Starting today, the company is beginning to move Mixer partners and streamers to Facebook Gaming.

Apple has denied a Facebook app with its own library of games from appearing on the App Store.

GameClub, a subscription platform for the classic iOS titles, arrived on iOS in October 2019. It has now launched on Android devices as well.

Eurogamer confirms rumors that Batman Arkham Origins developers Warner Bros. Montreal is working on a new Batman title.

Last week, Valve’s Index VR shot to No.1 on Steam best-selling list. The VR tech has reclaimed the top spot for the first time since it was sold out back in March around the release of Half-Life: Alyx.