Tencent has shared the results of its efforts to create the so-called healthy gaming environment. The Chinese tech giant noted how the latest restrictions implemented last year helped reduce total time spent by minors in its titles.
- In the fourth quarter of 2021, total time spent by underage players in the company’s games reduced by 88% year-over-year.
- These gamers contributed to 0.9% of total time spent across Tencent’s Chinese portfolio.
- The company’s revenues from underage players dropped 73% year-over-year, with these users accounting for only 1.5% of Tencent’s domestic revenues.
Last year, China cut playtime in online titles for minors to only three hours a week. Domestic companies had to follow new restrictions, with Tencent implementing a special anti-addiction system and real-name authentication to prevent underage users from bypassing the rules.
However, the Chinese government has been increasing its pressure on the games industry ever since. The measures include a licensing freeze, which lasted 263 days and ended earlier this month. On top of that, two of the country’s political bodies proposed even tougher restrictions like holding parents of game-addicted kids accountable.