Image credit: Post-IDFA Alliance
Post-IDFA Alliance compiled data from April 26 to May 9 in its latest report released earlier this week. Here’s what a group of mobile marketing companies found out.
Key data from the report
- Only 12.9% of users installed iOS 14.5 on average. The adoption rate is between 11.5% and 14.92% depending on data from different companies.
- 16.8% of users decided to share their IDFA when installing apps. However, AdColony reported a rate of 36.5%.
- Ad spend on iOS decreased, ranging from 2.51% to 3.59%. Vungle, in contrast, said that ad spend increased by 3.32%.
- Post-IDFA Alliance expects CPMs to decline in the short term, as the decrease rate is already between 2.4% and 8.73%.
- Ad spend on Android increased in two weeks since the release of iOS 14.5, which shouldn’t be a surprise. According to Liftoff, it increased by 8.29%. Vungle found an even higher rise of 21%.
“The trend suggests that marketers may be spending more on user acquisition, if you combine iOS and Android figures,” the report reads.
- Android devs can now enroll for 15% service fee for Google Play
- Apple to allow advertisers to receive SKAdNetwork postbacks directly on iOS 15
- Apple updates App Store Review Guidelines. Misleading ads to be banned
- Facts about Chinese third-party Android stores: higher commissions, tough competition, and hackers