Remember those “Lvl 1 Crook, Lvl 35 Boss” ads? These developers are now copying the art of popular titles like God of War and Horizon Zero Dawn to promote their game Chief Almighty.

Tel Aviv company Odeeo has raised $1 million to develop new audio ads for mobile titles. Using this tool, advertisers will be able to deliver people personal audio messages that don’t interrupt gameplay.

The so-called IDFApocalypse began in April following the release of iOS 14.5. Post-IDFA Alliance has tracked how the mobile advertising market changed 14.5 days after the introduction of the new privacy policy.