Industry News December 1, 2021 Chief Almighty ads mimicking other hit games’ art draw reactions from original devs Remember those “Lvl 1 Crook, Lvl 35 Boss” ads? These developers are now copying the art of popular titles like God of War and Horizon Zero Dawn to promote their game Chief Almighty.
Industry News September 2, 2021 Odeeo raises $1 million for audio ads for mobile titles that don’t interrupt gameplay Tel Aviv company Odeeo has raised $1 million to develop new audio ads for mobile titles. Using this tool, advertisers will be able to deliver people personal audio messages that don’t interrupt gameplay.
Industry News May 20, 2021 Report: Android ad spend increases up to 21% two weeks after iOS 14.5 and IDFA changes The so-called IDFApocalypse began in April following the release of iOS 14.5. Post-IDFA Alliance has tracked how the mobile advertising market changed 14.5 days after the introduction of the new privacy policy.
Industry News February 25, 2021 Unity: mobile game ad revenue increased by 8% in 2020, card games showed highest growth Unity has released its latest gaming report, providing insights from 2020 on ad revenue and the market in general. The company also issues a forecast of key trends for 2021.