Despite many concerns about the IDFA changes, opt-in rates for mobile games on iOS are quite high. According to GameAnalytics, 43% of users gave their consent to their personal data being tracked.

Apple has humbly extended privacy restrictions for third-party apps to its own products. On iOS 15, App Store and Apple News will now ask users for permission to access personal data used for targeted ads.

Apple’s new IDFA policy implemented with the release of iOS 14.5 has already impacted the mobile market. Developers and publishers are now looking for new ways to keep players engaged and increase monetization. Adding new features in their games might help in it.

The so-called IDFApocalypse began in April following the release of iOS 14.5. Post-IDFA Alliance has tracked how the mobile advertising market changed 14.5 days after the introduction of the new privacy policy.

A number of German media companies refused to just accept the new privacy policy Apple rolled out with its iOS 14.5 on Monday. They filed a complaint with the German Federal Cartel Office claiming Apple is abusing its market power.

Apple announced that the AppTrackingTransparency requirements will apply starting April 26, 2021

Liftoff, a global mobile app marketing optimisation platform, announced the launch of the Post-IDFA Alliance. Liftoff is joined by other mobile marketing technology companies like Fyber, Chartboost, InMobi, Vungle and Singular.

Analysts unveiled a new forecast on the possible aftermath of Apple’s changes in its IDFA privacy rules. This year, the in-app ad market on iOS may see a 17% drop in the value.

Tune in on games industry conference WN Winter’21 on February 10, at 12:00 (CET time), for a keynote session “Your App May Be Blocked Soon; Plus 5 Essential Things That No One is Telling You About iOS 14.”

Tune in on WN Fall’20 on October 29, at 11:40am (CET time), for a keynote session “2021 iOS attribution restart: What can mobile publishers do now to prepare?”

UA companies and developers can relax for a while. Apple said it would not introduce the new data privacy guidelines until next year.

Chinese giant Tencent acquired a minority stake in Voodoo, French hyper-casual developer and publisher. Following the deal, Voodoo is valued at $1.4 billion.