All publications by tag «IDFA»
Mobile publishers combat IDFA changes by increasing feature updates to keep players engaged
Apple’s new IDFA policy implemented with the release of iOS 14.5 has already impacted the mobile market. Developers and publishers are now looking for new ways to keep players engaged and increase monetization. Adding new features in their games might help in it.
German advertisers file antitrust complaint against Apple as it rolls out new privacy settings
Liftoff teams up with mobile marketing tech companies to launch Post-IDFA Alliance
Liftoff, a global mobile app marketing optimisation platform, announced the launch of the Post-IDFA Alliance. Liftoff is joined by other mobile marketing technology companies like Fyber, Chartboost, InMobi, Vungle and Singular.