Neko Ghost, Jump! has generated more than 17,000 wishlists on Steam. The game, however, only sold 100 copies on day 1. Developer Victor Burgos tried to figure out the reasons for the failed launch.

A team behind city builder Laysara: Summit Kingdom made a post on Reddit at the end of last year. It has gone viral since then helping generate 11,000 wishlists on Steam. So what really worked for the devs?

Game marketing consultant Chris Zukowski has shared data on wishlists developers usually get in the first two weeks since launching their Steam page. He explained what numbers should be considered normal, and why poor performance is not always a death sentence.

Indie developer Jan Wojtecki has shared his experience of promoting its roguelike Pawnbarian. Although he had no budget for marketing, he managed to attract more than 10,000 wishlists on Steam.

Last summer, Valve held its first Next Fest, which offered playable demos to Steam users. The company decided to share some stats ahead of this year’s edition of the festival to show how these online events impact wishlisting and sales rates.

Indie developers know that the more wishlists a game has, the better. However, sometimes launch sales leave creators disappointed — especially so, if prior to release, Steam festivals have boosted their titles. So here are a few insights on this issue.

Wishlists are important for indie developers because they show how many people are interested in a game. It also might be a key metric for publishers. So how many wishlists should a game have to show that you’re on the right track?

Brave At Night, known for its simulator Yes, Your Grace, has launched its first game as a publisher. The studio shared its experience of promoting Mind Scanners, a psychiatry simulation from indie studio The Outer Zone.

What publisher do you think has the most wishlists on Steam? Well, the answer is Polish company PlayWay, known for its controversial marketing schemes and numerous simulators and builders.