We have already discussed how games are not just about playing anymore. Newzoo has segmented all game enthusiasts into eight distinct personas based on their gaming behavior ranging from playing to owning to viewing.

Ubisoft believes that now is the best time to develop new IP. This is due to the imminent arrival of next-gen consoles and cross-platform gaming.

Ubisoft now owns 70% stake in Paris-based mobile publisher Green Panda Games.

Publishers with big portfolios will be able to include their own subscriptions on top of Stadia subscription.