All publications by tag «facebook»
Why Hybrid Monetization is Thriving and How to Do It Right
How many games use in-app ads? How to estimate your game’s potential daily ad revenue? How to design ads into your game?
Orly Tsesis, Publisher Solutions Manager, CEE & Israel at Facebook Audience Network, explains how to transition your game to a hybrid monetization model and why now is the best time to do it.
Orly Tsesis, Publisher Solutions Manager, CEE & Israel at Facebook Audience Network
89% of top games worldwide had an ad platform SDK installed by the end of 2019.
7 steps from IAP to ads
In 2019, publishers and developers received $13.8 billion in mobile game ad revenue. And that figure is growing more than 25% year over year.
In this talk, Lisa Tolentino, Strategic Partner Manager at Facebook, explains the steps it takes to transition to a hybrid model of in-app purchases and ads.
You’ll learn how to test your revenue potential with ads, how to design the ad into your game, and how to measure your success.