Non-core gameplay advertising, which doesn’t show users the core gameplay, is a term that carries a lot of negative weight. Nexters head of marketing Anton Yakovlev has explained why the “misleading” trait might be outdated, also detailing what developers should pay attention to when working with such ads.

Programming is one of the areas where large language models (LLMs) and new AI technologies are being implemented now. Here is a tool that one developer created to fix the wrong code elements.

Shortly after the new buyout reports, one of Playtika’s key shareholders sold part of their stake in the company. As a result, the Israeli mobile publisher’s share price fell.

TIME magazine has released its 100 most influential people of 2023 list, and Hidetaka Miyazaki has been named among the world’s innovators. The Dark Souls creator is the only game developer on this year’s list.

Nvidia has launched its RTX Remix platform and made it open source. This should provide modders with more capabilities and tools to create remasters of old games and add path tracing to them.

Mobile mech shooter War Robots has reached a new milestone. Here is some data shared by developer Pixonic and publisher MY.GAMES to celebrate the game’s ninth anniversary.

The latest WN Connect event took place on March 30 in Shenzhen, China. It was attended by 150 games industry professionals from 119 companies. The list includes Tencent, NetEase, Huawei, Roblox, and iDreamSky.

Nearly half of the world’s population plays video games. This is according to a new report from market research firm DFC Intelligence.

The games industry is one of the sectors that are rapidly adopting AI technologies and trying to implement them into pipelines. As a result, the number of illustrator jobs in China has plummeted.

A Konami employee has been arrested in Japan for allegedly trying to kill his former boss. According to the police, the man attacked him after experiencing power harassment at the workplace.

Devolver Digital has shared its unaudited results for the full fiscal year ended December 31, 2022. The indie publisher saw its shares hit a new low due to a huge net loss.

Take-Two has announced a public sale of $1 billion in senior notes. The game publisher will use a portion of the money obtained through this offering to repay its loans.

Playtika has attracted some interest from buyout firms, according to the latest report. The Israel-based mobile publisher might be the subject of a takeover, though no agreement has yet been reached.

There is a wide variety of game engines, from the most all-around and popular ones like Unity to more niche ones like RPG Maker. Here is what can happen when an indie developer tries to make the same game using eight different engines.

China is gradually softening its stance on the video game approval process. According to the latest forecast from Niko Partners, the local regulator will issue twice as many licenses this year as in 2022.

There is a special program in Argentina that teaches prisoners different game development skills. Some of them have already made simple HTML5 titles.

Stuttering… a word that has become synonymous with a painful experience for PC gamers. Today we are diving into what shader compilation is, why it leads to hitching, what Unreal Engine and DX12 have to do with this issue, and how developers can address it.

Bethesda parent company ZeniMax has a new subsidiary in Europe. According to third-party sources, it has acquired Hungurian studio Nemesys Games, known for its work on The Elder Scrolls Online.

Terra Nil, a reverse city builder from Free Lives, has been successfully released on PC and mobile. On top of that, the studio also launched great charity initiatives aimed at habitat preservation and tree planting.