All publications by tag «Steam»
Top PC game genres on Steam: Simulation and Strategy tags still generate buzz
Game discoverability expert Simon Carless has shared some data on top Steam tags. The chart is dominated by different simulation and strategy subgenres, with platform and puzzle titles generating much less interest among PC players.
Common mistakes devs make when creating game trailers, or why gameplay should always come first
A great trailer is essential for marketing a game and getting people hooked, especially when it is the first thing the player sees on platforms like Steam. However, a lot of indie developers make common mistakes that can negatively impact wishlists and other metrics.
Steam, Epic Games Store, and more blocked in Indonesia due to non-compliance with local regulations
Last week, the Indonesian government banned several online platforms, including Steam, Epic Games Store, and Origin. It happened after the companies failed to comply with a new registration requirement.
Steam games revenue grew to $3.1 billion in first half of 2022, but analysts expect slight recession
After growing rapidly over the past two years, the Steam market is now facing a recession. Analysts expect a slight decline in games revenues on the platform in 2022 due to a number of macroeconomic factors.
Why eye-catching capsule art is essential for game’s marketing and its YouTube coverage
It is obvious that games must have great gameplay to attract players. However, eye-catching capsule art is equally or sometimes even more important than other elements in terms of marketing. It is also one of the key things that streamers look at when they decide to cover a game.
How Whisker Squadron dev increased whistlists additions by “hiring” his teen daughter to run TikTok account
Indie developer and Flippfly co-founder Aaron San Filippo has asked his 15-year-old daughter to run the studio’s TikTok account. It was a really good move, resulting in a spike in daily wishlist additions for his upcoming game Whisker Squadron.
Steam players don’t care about platformers unless they mixed with other genres
Game marketing consultant Chris Zukowski has shared a deep analysis on genres that Steam users love to play. Based on this data, it is hard for an indie developer to make a profitable platformer unless it is mixed with other genres like metroidvania or roguelike.
New Valve patent aims at improving Steam recommendations by creating video compilations for users
Valve has filed a new patent describing a feature that might potentially improve Steam recommendations. The proposed technology is supposed to create video compilations for users based on their preferences.
Roguelike deckbuilders beat all indie genres on Steam in terms of sales, but only 99 such games released since 2019
Game marketing consultant Chris Zukowski has analyzed genres of indie games on Steam. It turned out that titles with NSFW content is a tag with the most number of releases, but roguelike deckbuilders sell the best on average.