All publications by tag «research»
Sexualization in video games doesn’t harm players or make them sexist, new research says
A group of scientists have shared the results of a meta-analytic examination of sexualization in video games. They found no evident connection between games and male players’ sexist views or the threat to female players’ mental health.
More than half of women gamers hide their gender due to harassment, according to new study
Reach3 Insights and Lenovo have shared the results of their research study on the experience and behavior of women gamers. The most important finding is probably that almost 60% of female players prefer to hide their gender and identity in online games.
“Sex does not sell”: Italian researchers explore women and men’s reactions to sexism in advertising
A group of Italian researchers has carried out an investigation into sexualization in modern advertising and its impact on buying intentions. It turned out that women show negative emotions towards the ads with oversexualized female models, while men are largely unaffected by it.